alexsteer.net

Blog - Alex Steer

Plans advertising, does analytics, and writes about it / about. We talk about measurement these days as if it gives us confidence. Sit through any sales pitch by an agency or tech company and they'll describe some version of a narrative in which some poor client goes from craven uncertainty to fearless innovation. (Sign on the line.). In some ways, of course, measurement can and should make us. Confident in making decisions. But the best measurement is done. Richard Huntington wrote recently. Last week, ...

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Blog - Alex Steer | alexsteer.net Reviews

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Plans advertising, does analytics, and writes about it / about. We talk about measurement these days as if it gives us confidence. Sit through any sales pitch by an agency or tech company and they'll describe some version of a narrative in which some poor client goes from craven uncertainty to fearless innovation. (Sign on the line.). In some ways, of course, measurement can and should make us. Confident in making decisions. But the best measurement is done. Richard Huntington wrote recently. Last week, ...

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Blog - Alex Steer | alexsteer.net Reviews

https://alexsteer.net

Plans advertising, does analytics, and writes about it / about. We talk about measurement these days as if it gives us confidence. Sit through any sales pitch by an agency or tech company and they'll describe some version of a narrative in which some poor client goes from craven uncertainty to fearless innovation. (Sign on the line.). In some ways, of course, measurement can and should make us. Confident in making decisions. But the best measurement is done. Richard Huntington wrote recently. Last week, ...

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alexsteer.net

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Blog - Alex Steer

http://www.alexsteer.net/224.html

Advertising effectiveness, analytics and strategy / about. We talk about measurement these days as if it gives us confidence. Sit through any sales pitch by an agency or tech company and they'll describe some version of a narrative in which some poor client goes from craven uncertainty to fearless innovation. (Sign on the line.). In some ways, of course, measurement can and should make us. Confident in making decisions. But the best measurement is done. Richard Huntington wrote recently.

2

Blog - Alex Steer

http://www.alexsteer.net/220.html

Advertising effectiveness, analytics and strategy / about. Brands, self-delusion and the internet. This week saw another episode in the endless morality tale of brands underestimating people's capacity for mischief. Coca-Cola has been forced to withdraw a Twitter advertising campaign after a counter-campaign by Gawker tricked it into tweeting large chunks of the introduction to Hitler’s Mein Kampf. We've seen this before plenty of times - with McDonald's #McDstories. Starbucks' wall of tax hate. It is mi...

3

Blog - Alex Steer

http://www.alexsteer.net/215.html

Advertising effectiveness, analytics and strategy / about. Children's dictionaries are a lesson for us all. Everybody is once again up in arms. About the decision by the editors of the Oxford Junior Dictionary to include a batch of new-fangled technology words, supposedly at the expense of good old-fashioned words from nature. This, from the piece linked above, gives a taste of the bile:. I disagree strongly with this as both an ex dictionary editor (disclosure: I worked on the OED.

4

Blog - Alex Steer

http://www.alexsteer.net/223.html

Advertising effectiveness, analytics and strategy / about. Goodbye Fabric, hello. Last week, we officially closed the doors at Fabric, the company where I've been working for the past three and a half years. Most of the business is merging into Possible. Where Neil Miller, one of our two chief execs, has taken over as UK CEO. It's a great next move for the little agency that could. When we began, as a WPP Digital. As for me, I'm moving on. On Monday, I join Maxus.

5

Blog - Alex Steer

http://www.alexsteer.net/216.html

Advertising effectiveness, analytics and strategy / about. The Times Unquiet Film Series. Has a great profile. Of one of my clients, Nick Stringer at News UK, and the brand campaign for the. The Unquiet Film Series, that we've been leading the data planning on. (The strategy and creative is by Grey. Response to the work is said to have been far better than anyone could have hoped for. It is claimed that people who arrive on the News UK subscription page after having seen the Unquiet Film Series are t...

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roninjim.com

Growth Hacking and Marketing: All I want for Christmas is a sense of perspective - James Clark

http://www.roninjim.com/2013/12/growth-hacking-and-marketing-all-i-want

Growth Hacking and Marketing: All I want for Christmas is a sense of perspective. December 16, 2013. With a week to go until Christmas the silly season is now in full swing the annual prize fight between the big British brands for the best Christmas TV ad has already been won by John Lewis. And its impact upon Marketing. In general, and the second, seemly disconnected, was this absolute (Christmas) gift. From Canadian airline, Westjet. Firstly, let’s talk about Growth Hacking, where did it come from?

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Moi mes passion et mes amis. Dc voila je vous presente une partie de moi alors pour ce qui ne me connaise pas n esiter pas a venir me parler. 06/11/2007 at 7:29 AM. 20/09/2008 at 9:51 AM. Subscribe to my blog! Petite soirée autour d un narguilé. Voila c t une ti soirée entre pote la c mon best friend sa fé 11 ans d amitié et pr vu que sa dure mé je me fé pas de bil pr sa on c jamé engueler. Please enter the sequence of characters in the field below. Posted on Wednesday, 07 November 2007 at 10:44 AM.

alexsteer.net

Blog - Alex Steer

Plans advertising, does analytics, and writes about it / about. We talk about measurement these days as if it gives us confidence. Sit through any sales pitch by an agency or tech company and they'll describe some version of a narrative in which some poor client goes from craven uncertainty to fearless innovation. (Sign on the line.). In some ways, of course, measurement can and should make us. Confident in making decisions. But the best measurement is done. Richard Huntington wrote recently. Last week, ...

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Window.devicePixelRatio*screen.width 'x' window.devicePixelRatio*screen.height) :(screen.width 'x' screen.height) ; this.removeAttribute('onclick')" class="mi". Window.devicePixelRatio*screen.width 'x' window.devicePixelRatio*screen.height) :(screen.width 'x' screen.height) ; this.removeAttribute('onclick')". Join DeviantArt for FREE. Forgot Password or Username? Deviant for 10 Years. Last Visit: 126 weeks ago. This deviant's activity is hidden. Deviant since Jan 2, 2007. We've split the page into zones!

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Humour est le maitre mot ici. 24/12/2004 at 5:14 AM. 13/06/2007 at 10:31 AM. Voici le nouvel épisode! Subscribe to my blog! Voilà j'espère que le mini-roman (la nouvelle) vous a plu. Je voudrai passer un coup de pub pour mon nouveau blog perso :. Http:/ alexeystef.skyblog.com. Don't forget that insults, racism, etc. are forbidden by Skyrock's 'General Terms of Use' and that you can be identified by your IP address (66.160.134.62) if someone makes a complaint. Posted on Wednesday, 13 June 2007 at 10:18 AM.

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