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Insights In Bytes: The Official Blog of SIGMA Marketing Insights

Insights In Bytes features industry thought leadership from SIGMA experts around data, analytics, and marketing technology.

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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | blog.sigmamarketing.com Reviews
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Insights In Bytes features industry thought leadership from SIGMA experts around data, analytics, and marketing technology.
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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | blog.sigmamarketing.com Reviews

https://blog.sigmamarketing.com

Insights In Bytes features industry thought leadership from SIGMA experts around data, analytics, and marketing technology.

INTERNAL PAGES

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1

Insights In Bytes: The Official Blog of SIGMA Marketing Insights | Multi-Channel Marketing

http://blog.sigmamarketing.com/topic/multi-channel-marketing

Customer Value Still Matters, But Rarely the End Game. Posted by Martha Bush. Recently a client asked us to propose on building a customer lifetime value model. This wasn’t unusual, we’ve built this kind of model dozens of times, but in the last couple of years we haven’t done as many stand-alone CLV projects and I stopped to think about why that was. 0 Comments Click here to read/write comments. Predictive Models / Analytics. Customer Value Lifetime Model. Giving Credit Where Credit Is Due. SIGMA Market...

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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | Business Intelligence

http://blog.sigmamarketing.com/topic/business-intelligence

5 Ways to Take Your Marketing Measurement to the Next Level. Posted by Martha Bush. Smart marketers have the luxury (and challenge! 0 Comments Click here to read/write comments. Predictive Models / Analytics. 3 Ways to Drive more ROI through Marketing Measurement. Posted by Martha Bush. 0 Comments Click here to read/write comments. Giving Credit Where Credit Is Due. Posted by Stefan Willimann. Last fall, the Winterberry Group predicted that 2015 would be the Year of Attribution. Do More With Your Data.

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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | Business-to-Business

http://blog.sigmamarketing.com/topic/business-to-business

Use Smart Business Requirements to Guide New Marketing Technology. Posted by Martha Bush. Many of our clients ask us to assess their needs and readiness for new marketing technology. Whether they're looking for a new email service provider, to build a marketing database or implement a marketing automation tool, the best path to success is to create a plain-English document that clearly spells out related business goals. 0 Comments Click here to read/write comments. Posted by Marty Maynard. SIGMA Marketin...

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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | Marketing Analytics

http://blog.sigmamarketing.com/topic/marketing-analytics

5 Ways to Take Your Marketing Measurement to the Next Level. Posted by Martha Bush. Smart marketers have the luxury (and challenge! 0 Comments Click here to read/write comments. Predictive Models / Analytics. Build Your Data Strategies. Posted by Martha Bush. 0 Comments Click here to read/write comments. Is Your Data Solution Enough? Posted by Martha Bush. 0 Comments Click here to read/write comments. Predictive Models / Analytics. Customer Value Lifetime Model. Do More With Your Data.

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Insights In Bytes: The Official Blog of SIGMA Marketing Insights | Marketing Strategy

http://blog.sigmamarketing.com/topic/marketing-strategy

5 Ways to Take Your Marketing Measurement to the Next Level. Posted by Martha Bush. Smart marketers have the luxury (and challenge! 0 Comments Click here to read/write comments. Predictive Models / Analytics. Build Your Data Strategies. Posted by Martha Bush. 0 Comments Click here to read/write comments. Is Your Data Solution Enough? Posted by Martha Bush. 0 Comments Click here to read/write comments. Predictive Models / Analytics. Customer Value Lifetime Model. Do More With Your Data.

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SIGMA Marketing Insights | Working At SIGMA

http://www.sigmamarketing.com/careers/working-at-sigma

Clean, Smart Data. Smart, Satisfied Clients. Great place to work hard and get rewarded for it.". Your work matters here.". Our employees don't just collaborate on client projects. We gather for company breakfasts, go out to lunch together, meet for the occasional happy hour and assemble to celebrate our success at off-site events such as Rochester Red Wings baseball games, Buffalo Bills Training Camp, and holiday parties. Ready to be a part of the SIGMA team? Check out our current opportunities.

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SIGMA Marketing Insights | Smart, Satisfied Clients

http://www.sigmamarketing.com/clients-partners/smart-satisfied-clients

Clean, Smart Data. Smart, Satisfied Clients. Doing more for clients. When we ask clients what they value most about SIGMA, they tell us it’s the insights we deliver about their customers and prospects. But these insights alone aren't the only catalyst for the year-over-year loyalty and growth we see from the companies we work with. Our client teams dig deep into your business and find creative ways to turn insight into strategy that can transform your marketing and sales efforts. SIGMA’s heritage is in b...

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SIGMA Marketing Insights | Insights Activation

http://www.sigmamarketing.com/what-we-do/insights-activation

Clean, Smart Data. Smart, Satisfied Clients. Your insights are only as good as the actions they trigger. We can bring this intelligence to life through more informed marketing and sales execution. No matter your target audience or business goals, SIGMA can help you manage and deliver relevant, personalized messaging across channels through creative and production strategy and support in the following areas:. Direct and Digital Advertising. Lead Management and Nurturing. Subscribe to the SIGMA Blog.

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SIGMA Marketing Insights | Case Studies

http://www.sigmamarketing.com/resources/case-studies

Clean, Smart Data. Smart, Satisfied Clients. Data-driven marketing from SIGMA works for businesses. See examples of a variety of successful projects and processes in our case studies:. A major player in the property and casualty insurance industry partnered with SIGMA to bring analytical strategy and marketing technology best practices to their Affinity Marketing Program. SIGMA's solution dropped the client's cost per policy 50% through the use of selective targeting and mail optimization. SIGMA's soluti...

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SIGMA Marketing Insights | Our Team

http://www.sigmamarketing.com/about/our-team

Clean, Smart Data. Smart, Satisfied Clients. Right brain and left brain, working together. Our data scientists and marketing analysts are complemented by experienced, strategic business leaders and passionate, performance-driven account managers. A common goal brings us all together:. To use data analytics and marketing technology to provide real-time intelligence solutions and smarter, data-driven marketing that improves customer experience and engagement across all channels. I'm most likely found:.

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SIGMA Marketing Insights | Clean, Smart Data

http://www.sigmamarketing.com/what-we-do/clean-smart-data

Clean, Smart Data. Smart, Satisfied Clients. Dirty data is ugly data. At SIGMA, we believe more data means more opportunity. But in order to capitalize, a proper exploration and mining process that combines existing and potential sources and extracts and transforms information into an understandable, sustainable structure is essential. Subscribe to the SIGMA Blog. Insights portal in action. Clean, Smart Data. Smart, Satisfied Clients. Rochester, NY 14625. 2015 SIGMA Marketing Insights.

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SIGMA Marketing Insights | Events & Webinars

http://www.sigmamarketing.com/resources/events-webinars

Clean, Smart Data. Smart, Satisfied Clients. It's all about keeping pace. Both as data-driven marketing experts, and in the industries our clients and partners work in. At SIGMA, we believe good, old-fashioned, face-to-face interaction is still very important to foster relationships and stay informed. We use relevant tradeshows and conferences, and complimentary webinars to expand and interact personally with our business network. January 29-Feburary 1: PiMA Annual Meeting. Subscribe to the SIGMA Blog.

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SIGMA Marketing Insights | In The News

http://www.sigmamarketing.com/resources/in-the-news

Clean, Smart Data. Smart, Satisfied Clients. Recent news that we're excited about. How Jack Wagnon launched ctel3 using partnerships, not capital. In this Q&A with. The Silicon Prairie News. Wagnon highlights the new strategic relationship between his management consulting business, ctel3, and SIGMA. Wagnon acknowledges the challenges in finding the proper talent in data science, calling SIGMA "perfect for what they do.". Andrew Lucyszyn, VP of Digital, Speaks at Tableau Conference 2014. Article "Big-Dat...

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Smart Data Can Help You Align Marketing and Sales. Posted by Martha Bush. Sales and marketing team alignment is more important than ever! Our partner Hubspot reports that companies that get marketing and sales working together not only generate 208% more revenue from their marketing efforts but they see 36% higher customer retention and 38% higher sales win rates. Where does data fit into this alignment? 0 Comments Click here to read/write comments. Predictive Models / Analytics. Posted by Martha Bush.

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