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The University of Maryland :: Brand Toolkit

The University of Maryland is one of the world’s premier institutions of higher education, but its accomplishments will only be recognized if dedicated communications professionals like you tell its stories through consistent messaging, visuals and voice. The UMD Brand Toolkit contains all the guidelines and resources you need to ensure appropriate, professional and effective communications for the university.

http://brand.umd.edu/

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The University of Maryland :: Brand Toolkit | brand.umd.edu Reviews
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The University of Maryland is one of the world’s premier institutions of higher education, but its accomplishments will only be recognized if dedicated communications professionals like you tell its stories through consistent messaging, visuals and voice. The UMD Brand Toolkit contains all the guidelines and resources you need to ensure appropriate, professional and effective communications for the university.
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3 visual identity
4 university identity
5 fear the turtle
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The University of Maryland :: Brand Toolkit | brand.umd.edu Reviews

https://brand.umd.edu

The University of Maryland is one of the world’s premier institutions of higher education, but its accomplishments will only be recognized if dedicated communications professionals like you tell its stories through consistent messaging, visuals and voice. The UMD Brand Toolkit contains all the guidelines and resources you need to ensure appropriate, professional and effective communications for the university.

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brand.umd.edu brand.umd.edu
1

The University of Maryland :: Brand Toolkit

http://www.brand.umd.edu/issue.cfm

Issue briefs are developed by University Communications to provide messaging and communications guidance on a specific topic or issue that impacts the entire campus. They include background information, media spokespeople, key messages and media statements. Issue Brief 1: U.S. News and World Report Rankings Announcement (Sept. 10, 2013). The purpose of this issue brief is to provide messaging guidance for responding to questions and concerns regarding UMD's recent movement in the. US News and World Report.

2

The University of Maryland :: Brand Toolkit

http://www.brand.umd.edu/visualidentity.cfm

Visual identity the graphic system of logos, typography, color and photography that distinguishes a brand is a powerful communications tool. Successful identity programs (think Apple or Coca-Cola) get to the heart of an organization's mission and uniqueness and express it across the full range of visual materials in a memorable way. For more information on visual identity, contact Margaret Hall, executive director of University Creative, at mhall1@umd.edu. Or 301.405.4611.

3

The University of Maryland :: Brand Toolkit

http://www.brand.umd.edu/library.cfm

The University of Maryland Photo Collection. Highlights students, campus life, research, events and people from across the university. The Office of University Creative maintains this high-quality digital archive and has approximately a half-million images on file dating back to 2006. Older slides, negatives and prints numbering about 300,000 are also available upon request. Photos must be credited to: John T. Consoli/University of Maryland, unless otherwise noted in the caption information.

4

The University of Maryland :: Brand Toolkit

http://www.brand.umd.edu/athleticidentity.cfm

The Maryland Terrapins are the athletic teams of the university, and the Terp logo and word marks are an important component of the university brand. Use them when sharing messages related to the Department of Intercollegiate Athletics (ICA). The primary user of these marks is the ICA, but occasional use by units working with alumni and other groups is permitted. Word Marks and Symbols. ICA uses these on its website. These are popular for T-shirts and other collateral. Or 301.314.1203.

5

The University of Maryland :: Brand Toolkit

http://www.brand.umd.edu/universityidentity.cfm

The university's visual identity reinforces its reputation and messages by conveying a sense of prestige, excellence and authority and its status as the state's flagship institution. Word Marks and Symbols. This the preferred setup. The symbol should not be reproduced smaller than 3/8" or 32 pixels in height. This configuration is an alternative to the primary logo in formats where a vertical or centered design is preferred. This adaptation of the symbol and university name may be substituted for the sig...

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The University of Maryland :: Brand Toolkit

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