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This is the Wyffels Hybrids brand standards website. It was designed to give you easy-to-access guidelines for communicating our brand to the world.

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Wyffels | Home | brand.wyffels.com Reviews

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This is the Wyffels Hybrids brand standards website. It was designed to give you easy-to-access guidelines for communicating our brand to the world.

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2 Hybrids

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5 guidelines

6 communicating

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8 coupons

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Wyffels | Home | brand.wyffels.com Reviews

https://brand.wyffels.com

This is the Wyffels Hybrids brand standards website. It was designed to give you easy-to-access guidelines for communicating our brand to the world.

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brand.wyffels.com

1

Wyffels | Typography

http://brand.wyffels.com/typography

Consistency in typography is a major component of our brand identity system. Nearly every piece of communication we create contains type. Consistent use of the following fonts is critical to maintaining a unified front for Wyffels Hybrids. There are three font families that make up the typography standards for our brand: Myriad Pro, Franklin Gothic and Verdana. No other fonts should be used. Within these approved font families are versions ranging from bold to regular.

2

Wyffels | Visuals

http://brand.wyffels.com/visuals

While the strong personality and attitude of the Wyffels Hybrids brand can be conveyed with words, photos do have the potential to convey, on a very human and even literal level, the face behind that brand. No other tool in a brand identity system can make such an immediate and impactful connection. Therefore, it is extremely important that images convey the correct tone and personality of the Wyffels Hybrids brand. Use photos sparingly and only to help support the message being communicated.

3

Wyffels | Sitemap

http://brand.wyffels.com/sitemap

Divisions, Programs, Events.

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Wyffels | Brand

http://brand.wyffels.com/brand

The guidelines that follow are intended to create consistency in all marketing and communications projects, no matter who creates them.

5

Wyffels | Color Palette

http://brand.wyffels.com/color-palette

Correct use of color will enhance the Wyffels Hybrids brand, just as incorrect use of color can detract from our brand and possibly create visual confusion. The following color palettes and standards should be used when developing communications for Wyffels. The primary color palette for Wyffels Hybrids is based on the colors found in our logo and expresses, in a broad sense, the personality. C:60 m:40 y:40 k:100. C:0 m:24 y:94 k:0. C:0 m:0 y:0 k:0. Pantone Cool Gray 11. C:0 m:2 y:0 k:68. C:0 m:0 y:0 k:24.

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