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Use a Sales and Marketing Firm to Grow Your Telephone Answering Service
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Use a Sales and Marketing Firm to Grow Your Telephone Answering Service. There are two ways to grow a TAS, says Janet. One is by acquisition and the other is through sales and marketing. Most answering services have gone the route of expansion via acquisition, largely because they don’t understand marketing or have not found the growth they want through sales. With all the acquisitions of recent years, the selling multiples have shot up, pushing many would be acquirers out of the market. Now there ar...