smimarchie.wordpress.com
We don’t tell stories… | SUPERfluity
https://smimarchie.wordpress.com/2010/01/27/we-dont-tell-stories
We don’t tell stories…. January 27, 2010 in Games. On Monday night I went along to a public discussion panel in Westminster Hall entitled “ Taking Video Games Seriously. It was a strange sort of gathering- but interesting for all that, as I’ve not been to a talk like it before. It was chaired by the rather charming Labour MP Tom Watson. And featured contributions from various speakers (including Tom Chatfield, author of Fun Inc. Look, its Ed Vaizey! Grim Fandango, from LucasArts in 1998. Than I, and it d...
smimarchie.wordpress.com
Social persuasion FAIL? | SUPERfluity
https://smimarchie.wordpress.com/2009/06/08/persuasion-fail
June 8, 2009 in advertising. Along with most of the media agencies in London, my colleagues and I are already mentally preparing for this year’s main event- the mega-pitch happening sometime in autumn featuring the UK’s “number one advertiser”, the COI. Even though I’ve yet to start any proper work on it, something has already started to mentally niggle me- and it’s to do with the efficacy of social advertising. Of course there are some great individual pieces of creative (the DfT’s cameraphone ad. Using...
smimarchie.wordpress.com
Credits | SUPERfluity
https://smimarchie.wordpress.com/credits
The template I’ve used for this blog is a standard wordpress template and freely available here. The image for my blog header is the November 24th 2003 map of the internet. Created by the Opte project. The font I have used is called “ 04b24. 8220;, was created by Yuji Oshimoto. And is available here. I try to source photographs and images from Flickr. So that I’m able to give accreditaion. It also almost always has better pics🙂. If you want a manga-fied (well, manga-fied-. Pic for your avatar, go here.
informationinsightinspiration.wordpress.com
Pepsi Air Guitar | Information Insight Inspiration
https://informationinsightinspiration.wordpress.com/2008/11/25/pepsi-air-guitar
Are you curious about emerging trends or wish to explore new markets, feel the threat of competitors or need to investigate what’s going on around the globe? The Dispensary is a new research lab launched by Proximity London in January 2008. We dispense information, insight and inspiration. We help everyone in every department of the agency and clients. Whether planning, creative, client service or data. Whether on business-as-usual jobs, proactive projects or pitches. By HunterSchyff on November 25, 2008.
runontoast.typepad.com
The Christmas post - Run on Toast
http://runontoast.typepad.com/runontoast/2009/12/the-christmas-post.html
Laquo; Data visualisation rules. December 24, 2009. Yep, its Christmas, and weve got a whole sackful of goodies for you in this jam-packed post - its positively stuffed with festive frivolity. So, Agency Christmas Cards eh? But thankfully, this year a number of great Agency Christmas Cards have made it through the winter wilderness and emerged as rather special little things indeed. Here are a few lovely ones in no particular order:. Ogilvy - Let It Snow. Mother - $10,000 Honest Spam. An idea we toyed wi...
runontoast.typepad.com
I just called to say, 'nice suntan'... - Run on Toast
http://runontoast.typepad.com/runontoast/2009/12/i-just-called-to-say-nice-suntan.html
Laquo; 'Building' brands. Being creative with data - IPA event ». December 01, 2009. I just called to say, 'nice suntan'. Those intriguing bods at Skype have put a guy called Rob in the middle of a Spanish desert, with a phone box. Check out the site, built by The Viral Factory. Here: http:/ phoneboxexperiment.com/. Watch the intro video, and then youll see a live feed where you can watch Rob on the phone, all day, every day. I also think it says something about the credibility of the Skype. Being creati...
runontoast.typepad.com
Evidence Based Marketing - Run on Toast
http://runontoast.typepad.com/runontoast/2009/12/evidence.html
Laquo; Eat, drink and watch telly. Data visualisation rules ». December 07, 2009. 0160;One of the trends I like to follow is how marketing is changing as a profession. . The rise of digital with its clear measurability and the recessionary climate has dragged everyones attention back to accountability. 0160;excellent book - . Of course the very best marketers have always used customer intelligence in all its guises but in my experience these kinds of practitioners are the rare exception. Being creative w...
runontoast.typepad.com
Eat, drink and watch telly... - Run on Toast
http://runontoast.typepad.com/runontoast/2009/12/eat-drink-and-watch-telly.html
Laquo; Being creative with data - IPA event. Evidence Based Marketing ». December 04, 2009. Eat, drink and watch telly. Hello all. In case you hadnt noticed, its Christmas. And I really rather liked the Xmas tree that appeared in our reception the other day:. Ive just been told its the first piece of Point Of Sale ever produced by Rapier. And if you recognise the tree image thats because its being used everywhere at the minute. Top work from Griff, Matt and the studio legends. Posted by The Word Monkey.
runontoast.typepad.com
Data visualisation rules - Run on Toast
http://runontoast.typepad.com/runontoast/2009/12/data-visualisation-rules.html
Laquo; Evidence Based Marketing. The Christmas post ». December 09, 2009. This is a subject getting increasing conversation time on various blogs. One of the consistent challenges is to avoid visualisation for the sake of it. In thinking about our rule set I like very much Manuel Limas. Start with a question. The power of narrative. Do not glorify aesthetics. However in avoiding Limas points 6 and 10 Edward R Tufte. Authoritative source. Below is Tuftes own manifesto quoted from his excellent book. The i...
