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Corporate Reputation Resource Centre | Resources for Teachers of Corporate ReputationResources for Teachers of Corporate Reputation
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Resources for Teachers of Corporate Reputation
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Corporate Reputation Resource Centre | Resources for Teachers of Corporate Reputation | corporaterep.wordpress.com Reviews
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Resources for Teachers of Corporate Reputation
Crisis Management Teaching Material | Corporate Reputation Resource Centre
https://corporaterep.wordpress.com/teaching-role-play
Corporate Reputation Resource Centre. Crisis Management Teaching Material. Crisis Management Teaching Material. With a colleague of mine Eoin Banaham I have created a Role Play game for executives to carry out a crisis management simulation game. The game takes a day to run and is based on three groups, two playing the roles of directors of organisations and the third a group of journalists. Attached are a copy of the teaching notes the accompany the game. Lecturer Notes Run-through of Simulation.
Google’s bad medicine | Corporate Reputation Resource Centre
https://corporaterep.wordpress.com/2011/08/30/googles-bad-medicine
Corporate Reputation Resource Centre. Crisis Management Teaching Material. Google’s bad medicine. August 30, 2011. Google’s USP has always been that they are different. The nice guys. An antidote to Microsoft’s corporatism and Apple’s smugness. Now to show how different they are, (back in the day we would mention ‘Street Credibility’), they have turned to drug-dealing, well almost. Get your illegal meds here. Http:/ www.bbc.co.uk/news/business-14659115. Google was advised in 2003 by the National Associat...
When is an issue not an issue? | Corporate Reputation Resource Centre
https://corporaterep.wordpress.com/2011/09/06/when-is-an-issue-not-an-issue
Corporate Reputation Resource Centre. Crisis Management Teaching Material. When is an issue not an issue? September 6, 2011. It should not be assumed that what is an issue for a company is the same for the end-user. Take the recent obsession of tech companies with patents. We have seen the bankrupt telecommunication company Nortel bought for $4.5billion for its stock of patents. We even have websites. On the basis that. This obsession for tech companies to start patent wars hasn’t yet become a cris...
Corporate Branding – Shell & BP | Corporate Reputation Resource Centre
https://corporaterep.wordpress.com/2011/08/24/corporate-branding-shell-bp
Corporate Reputation Resource Centre. Crisis Management Teaching Material. Corporate Branding – Shell & BP. August 24, 2011. When filling your car up with petrol or buying oil to put into your engine, how much do you actively choose between BP and Shell (or any petroleum company)? What motivates the purchase of petrol and oil? How do we differentiate between brands of petrol? How much product differentiation is their in the petro-chemical market? And presents itself to customers. Http:/ www.bbc.c...How d...
‘Only 1% of my business….’ | Corporate Reputation Resource Centre
https://corporaterep.wordpress.com/2011/08/30/only-1-of-my-business
Corporate Reputation Resource Centre. Crisis Management Teaching Material. 8216;Only 1% of my business….’. August 30, 2011. Filed under: Case Study. 8230;but 100% of the problem. The owner of NI, Rupert Murdoch and his son, James Murdoch, the CEO of NI, have been dragged before parliament to explain their newspaper’s journalistic activities and links with politicians and the London Police. The answer is probably yes. An example of the links between the London Police and News International is the way the ...
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Corporate Reputation Resource Centre | Resources for Teachers of Corporate Reputation
Corporate Reputation Resource Centre. Crisis Management Teaching Material. When is an issue not an issue? September 6, 2011. It should not be assumed that what is an issue for a company is the same for the end-user. Take the recent obsession of tech companies with patents. We have seen the bankrupt telecommunication company Nortel bought for $4.5billion for its stock of patents. We even have websites. On the basis that. This obsession for tech companies to start patent wars hasn’t yet become a cris...
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