javier.la
Why companies are overcoming the cultural & linguistic barriers to sale their products and services to the latino consumer | JAVIER™
https://javier.la/why-companies-are-turning-to-the-hispanic-advertising-agencies-to-market-the-product-and-services
Why companies are overcoming the cultural & linguistic barriers to sale their products and services to the latino consumer. It is a fact that the Latino community has tremendous buying power in the United States, Previously, advertising agency used stereotypical depictions of Hispanics in their advertisements, but it is important to understand that transcending stereotypes is more effective to reach the Hispanic Community effectively and we are experts in this field. Hispanics represent a huge segment.
hispanic102.blogspot.com
Hispanic 102: Do you want to know what a woman wants? Ask Levi's
http://hispanic102.blogspot.com/2010/09/do-you-really-want-to-know-what-woman.html
View my complete profile. Saturday, September 25, 2010. Do you want to know what a woman wants? Levi's Experience provides women with engaging content and personalized tools to demystify the process of finding perfect-fitting jeans, based on their shape, not size. Women are able to identify their Levi’s CURVE ID fit by completing an interactive quiz and following a simple step-by-step measurement process. Levi's strategy - A perfect fit for the Hispanic market. Whether or not Levi's decides to translate ...
hispanic102.blogspot.com
Hispanic 102: New Messaging Needed to Reach 'New Majority'
http://hispanic102.blogspot.com/2010/09/new-messaging-needed-to-reach-new.html
View my complete profile. Thursday, September 30, 2010. New Messaging Needed to Reach 'New Majority'. This is definitely where marketing in the US is heading to. With 103 millions of Hispanics, African Americans and Asians in the US, brands need to find creative ways to communicate. Meaningful and relevant messages to their multicultural audience to be able to truly connect with it. With all the sub groups that encompass the "New America". Posted by Ivonne Kinser. Subscribe to: Post Comments (Atom).
hispanic102.blogspot.com
Hispanic 102: African, Hispanic (Latino), and Asian American Demographics
http://hispanic102.blogspot.com/2010/10/african-hispanic-latino-and-asian.html
View my complete profile. Sunday, October 17, 2010. African, Hispanic (Latino), and Asian American Demographics. The growth of ethnic minorities in America has been phenomenal. Since 1980, the Asian American population has almost tripled, Hispanic American more than doubled, Native American increased 62%, and African American increased 31%, while the non-ethnic population has remained almost the same. Let's be honest, we as marketers have known about this opportunity for a while. Posted by Ivonne Kinser.
strategic-sense.net
STRATEGIC SENSE - CONSULTING FOR GROWTH IN A MULTICULTURAL AMERICA - Part 2
http://strategic-sense.net/page/2
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Latino Marketing Lessons From the Pope. The Future of Latinos and Social Media. Why Latinos Are Leading Retail Trends. Permission to Dream: A Latino-Inclusive Marketing Approach. Latino: The New Language of Rolling Stone. Aspiring Celebrities: Latino Bloggers and the Art of Storytelling. Latino: The New Language of Rolling Stone. February 5, 2013.
strategic-sense.net
Management | Strategic Sense
http://strategic-sense.net/category/the-blog/agency-management
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. What Hispanic agencies can learn from digital shops – #2. June 28, 2010. What Hispanic Agencies can learn from digital shops – #1. June 14, 2010. Not included in early strategic discussions? Budgets not aligned with the size of the opportunity? Blame it on our youth. May 26, 2010. The Hispanic market is no longer in diapers. Now it’s facing t...
strategic-sense.net
Posticks | Strategic Sense
http://strategic-sense.net/category/the-blog/posticks
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Tweet less, tweet smarter. October 7, 2010. August 10, 2010. Can’t sell the new project? It’s my boss’s fault . What about that new copywriter that you desperately need but you can’t hire? My boss doesn’t approve it . Can’t deliver at your full potential? Show and they will follow. August 4, 2010. How deep is your like? July 1, 2010. An interesti...
strategic-sense.net
Permission to Dream: A Latino-Inclusive Marketing Approach | Strategic Sense
http://strategic-sense.net/permission-to-dream-a-latino-inclusive-marketing-approach
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Permission to Dream: A Latino-Inclusive Marketing Approach. March 2, 2013. Last week, The New York Times published an article. The Need for Representation. This episode reminds me of what happened when Disney introduced the television film “Sofia the First” a couple of months ago. It created a controversy around the main character...Is another gr...
strategic-sense.net
News | Strategic Sense
http://strategic-sense.net/news
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Strategic Sense in the news. New Marketing to Latinos column – Clickz.com. ClickZ.com announces its new Marketing to Latinos column to better equip marketers that want to connect with the Hispanic audience…. Hispanic Entrepreneur – Interview by LatinVision. Social Media Panel @ LatinVision – CEO Summit. Launch of Strategic Sense in the news.
