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Articles: Marketing and Twitter
http://csupomonaibmarticles.blogspot.com/2010/05/marketing-and-twitter.html
Monday, May 17, 2010. But all it took was one tweet to boost sales at Gaia Essentials, her small boutique in Moss Beach. That sells homemade organic soaps and all-natural skin care products. The enticing missive, which increased traffic to Gaia Essentials's website 400 percent in a matter of hours? It was part of a game called a Twitter treasure hunt. Sutherland says. "At this point, it's important for every business to have some sort of digital presence.". Since last year, Peninsula Shops has signed up ...
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Articles: How to Revamp Your Marketing Plan
http://csupomonaibmarticles.blogspot.com/2010/05/how-to-revamp-your-marketing-plan_17.html
Monday, May 17, 2010. How to Revamp Your Marketing Plan. How to Revamp Your Marketing Plan. How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Mar 1, 2010. On a mission to save your favorite pair of jeans from a tragic demise. Denim junkies mail their jeans to the company's New York City. Pitch No. 1: Woo bloggers. Co-chairman of Crispin Porter Bogusky. An ad agency with offices in Boulder, Colorado. Pitch No. 2: Be witty. Pitch No. 3: Approach celebrities. A celebrity...
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Articles: Sustainability Faceoff: McDonald's vs. Starbucks
http://csupomonaibmarticles.blogspot.com/2010/05/sustainability-faceoff-mcdonalds-vs.html
Tuesday, May 18, 2010. Sustainability Faceoff: McDonald's vs. Starbucks. Mon May 17, 2010. Comparing Starbucks and McDonald's may not seem to make sense at first, but the two chains actually have a lot in common- namely, they both promise quickie and easy food and beverages on the go, and both companies have recently ramped up sustainability efforts. In the new book. Author R. Paul Herman attempts to compare the two mega-chains. Below, we do the same. And a next-generation fryer. Of course not. While...
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Cal Poly Pomona-IBM Dept. Blog: Welcome!
http://csupomonaibm.blogspot.com/2010/05/welcome.html
Welcome to this blog site for the Cal Poly Pomona IBM Department! There are four sections: Articles, Advertisements, IBM Announcements and Career Tracks. Each have interesting recent content of which you can discuss, argue and enlighten. We all talk about this stuff all over campus, and maybe even on some other blogs.well, this is your opportunity to bring your brilliance to the entire IBM community. We all have ideas. That's why we're here.we're "idea people! So bring them to the table! Posted by Devon M.
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Articles: Forget iPhone 4, Here's What Steve Jobs Didn't Mention During His WWDC Speech
http://csupomonaibmarticles.blogspot.com/2010/06/forget-iphone-4-heres-what-steve-jobs.html
Wednesday, June 9, 2010. Forget iPhone 4, Here's What Steve Jobs Didn't Mention During His WWDC Speech. Mon Jun 7, 2010. By Steve Jobs was in some ways, surprising. Despite a veritable armful of rumors. Steve mainly talked about a handful of tech, with emphasis on the new iPhone 4. So what did he leave out, and when may it come true anyway? Strong rumors hinted at a big refresh with HDMI connectivity, after all. When will we hear this news? HTML5, in the shadows. Will Apple hit the news with HTML5? Possi...
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Articles: How DreamWorks Animation Creates New Technology and Markets It to the Masses
http://csupomonaibmarticles.blogspot.com/2010/06/how-dreamworks-animation-creates-new.html
Friday, June 4, 2010. How DreamWorks Animation Creates New Technology and Markets It to the Masses. There is this insatiable appetite to invent cool and interesting ways of storytelling," says Ed Leonard, CTO of DreamWorks Animation. But the technology behind these new forms of storytelling is evolving more rapidly than the audiences, who have a plethora of choices at the box office- not to mention cable, the Internet, and mobile phones. On June 16 in New York City. Posted by KL Chong.
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Articles: July 2010
http://csupomonaibmarticles.blogspot.com/2010_07_01_archive.html
Saturday, July 17, 2010. Study: OMG, Facebook's Ending Tomorrow! What Do You Do? Thu Jul 15, 2010. What would Facebook's 500 million active users do if the world's largest social network were to be shut down? Better yet, what would you do? That was the topic covered in a study conducted at Stanford by Andreas Weigend, the former chief scientist. Of Amazon, who asked respondents to imagine a scenario where Facebook were shut down and all its data destroyed. Can we live without the service?
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Articles: Sustainability Faceoff: Coca-Cola vs. PepsiCo
http://csupomonaibmarticles.blogspot.com/2010/05/sustainability-faceoff-coca-cola-vs.html
Friday, May 14, 2010. Sustainability Faceoff: Coca-Cola vs. PepsiCo. Thu May 13, 2010. It's easy to have an opinion in the Coke versus Pepsi taste wars, but things get a little murky when corporate sustainability is taken into account. In the new book. R Paul Herman attempts to sort out the sustainability claims of Coca Cola Co. and PepsiCo. So who comes out on top? But Pepsi isn't perfect. The company has been accused. Of draining aquifers in areas where water is scarce, and it hasn't exactly made strid...
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Articles: Nintendo and American Heart Association Team Up to Earn Extra Life
http://csupomonaibmarticles.blogspot.com/2010/05/nintendo-and-american-heart-association.html
Monday, May 17, 2010. Nintendo and American Heart Association Team Up to Earn Extra Life. Gaming giant Nintendo and the American Heart Association (AHA) are partnering to help Americans become more active. Starting in the next few weeks, Wii systems and the titles. More immediately, these Wii products will be featured at AHA's Start! Heart Walks, and material about the Wii will be available at the AHA Web site. A new Web site for the partnership, ActivePlayNow.com, is also coming. It will fea...Since Nin...
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IBM Announcements: May 2010
http://csupomonaibmnews.blogspot.com/2010_05_01_archive.html
Friday, May 21, 2010. Fall schedule update (quote from Dr. Swartz email). First the good news. martha returned from sick leave and spent the entire day. Correcting bronco direct. all of you with registration dates over the past. Three days now can fix your schedules while all classes remain open. Now even better news. today provost den boer approved our department for a new. Faculty search. we will in fact hire another full time professor for fall, and. Posted by KL Chong. Hossain…301 TR 1, 633 6. Wallac...