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DIGITAL TARGETER

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DIGITAL TARGETER | digitaltargeter.typepad.com Reviews
<META>
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All things digital advertising.
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1 online advertising
2 web
3 digital marketing
4 ad exchanges
5 ad networks
6 demand side platforms
7 sell side platforms
8 data management
9 rtb
10 real-time bidding
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digital targeter,common terms,magazine offline,permalink,comments 0,trackback 0,digg this,comments 1,infinity and beyond,recent posts,rtb's next steps,ithank you steve,recent comments,bedroom furniture,********,online writing,freelance writing jobs,chris
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DIGITAL TARGETER | digitaltargeter.typepad.com Reviews

https://digitaltargeter.typepad.com

All things digital advertising.

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1

DIGITAL TARGETER

http://digitaltargeter.typepad.com/blog

Jun 07, 2013. Where is Data Born? Lets say you have a dozen data companies, all of them able to target whom they call (the favorite industry cliche) soccer moms.  The obvious question here is to ask why these companies identify specific users as soccer moms.  Lets explore some possible reasons why a data company would place a user in that segment:. Visitors of soccermoms.com. Or the mom section of soccer.com. Or the soccer section of mom.com (you get my point, content-based). 0160;Sit in the wheel well?

2

Commonly Used Terms - DIGITAL TARGETER

http://digitaltargeter.typepad.com/blog/commonly-used-terms.html

For those starting off, or for non-industry folk that strolled along, below are some common terms and acronyms used. I will add to this continually. RTB - "Real-Time Bidding". Essentially, a real-time auction for an impression. SSP - "Supply-Side Platform". And the Rubicon Project. Are the big 4 SSPs in the market today. Like a consumer auction site like eBay, a Second Price Auction is an auction where the winner pays not what their maximum bid was, but just above the second highest price.

3

Exciting Times for People Like You and Me - DIGITAL TARGETER

http://digitaltargeter.typepad.com/blog/2011/11/exciting-times-for-people-like-you-and-me.html

Laquo; RTB's Next Steps. When I Grow Up I Want To Be In Advertising ». Nov 16, 2011. Exciting Times for People Like You and Me. Its obvious Im going to love this recent Ad Age article ( Need to Hire a Digital Salesperson? 0160;Good Luck With That. Save to del.icio.us. You can follow this conversation by subscribing to the comment feed. The comments to this entry are closed. Where is Data Born? PubMatic vs. Google vs. OpenX. Dirt In A Treasure Chest Doesn't Make It Treasure.

4

Dirt In A Treasure Chest Doesn't Make It Treasure - DIGITAL TARGETER

http://digitaltargeter.typepad.com/blog/2012/01/you-cant-measure-treasure-with-crap.html

Laquo; Quality Content to Rule Them All. PubMatic vs. Google vs. OpenX ». Jan 20, 2012. Dirt In A Treasure Chest Doesn't Make It Treasure. I understand that I generalize, and there may be plenty of reasons why impressions later on in the session are still valuable - users are more likely to click away from a site when theyre done, contextual relevance can return a relevant ad, and with rates so cheap the ROI makes sense.  However, when setting pricing expectations, the general arguement suffices. 0160;It...

5

RTB's Next Steps - DIGITAL TARGETER

http://digitaltargeter.typepad.com/blog/2011/11/rtbs-next-steps.html

Laquo; Ad Exchanges Mirror Financial Markets With Supply Side Bias. Exciting Times for People Like You and Me ». Nov 08, 2011. It seems that the ecosystem is still holding out on the promise of the private exchange model for quality publishers and buyers.  The hype said this should have happened by now, however the blame lies on both sides of the equation.  But being from the supply side, Ill point out the sell sides shortcomings first. Its the classic chicken and egg example here, where branding dollars...

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digitaltargeter.typepad.com digitaltargeter.typepad.com

DIGITAL TARGETER

Jun 07, 2013. Where is Data Born? Lets say you have a dozen data companies, all of them able to target whom they call (the favorite industry cliche) soccer moms.  The obvious question here is to ask why these companies identify specific users as soccer moms.  Lets explore some possible reasons why a data company would place a user in that segment:. Visitors of soccermoms.com. Or the mom section of soccer.com. Or the soccer section of mom.com (you get my point, content-based). 0160;Sit in the wheel well?

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Digital Tarifbarta.Editor & Publisher,MA Hannan.Email-Tarifbarta55@gmail.com

Digital Tarifbarta.Editor and Publisher,MA Hannan.Email-Tarifbarta55@gmail.com. Tuesday, April 1, 2014. Digital Tarifbarta.Editor and Publisher,MA Hannan.Email-Tarifbarta55@gmail.com: সারা দেশে আওয়ামিলীগের সদস্য নবায়ন ওনতুন সদস্য. Digital Tarifbarta.Editor and Publisher,MA Hannan.Email-Tarifbarta55@gmail.com: সারা দেশে আওয়ামিলীগের সদস্য নবায়ন ওনতুন সদস্য. Friday, June 22, 2012. Saturday, June 16, 2012. Thursday, June 14, 2012. হারিয়ে যাবার পথে চলছে গ&#...Subscribe to: Posts (Atom).