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Searching for Sense

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read!" Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet...

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Searching for Sense | directindia.blogspot.com Reviews
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Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn&#39;t work because &quot;Indians don&#39;t read!&quot; Our blog started as a search for sense in this tiny &#39;industry&#39; but soon we began to search for sense elsewhere too. We haven&#39;t found much, yet...
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3 money
4 paradox
5 observation
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7 data in media
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Searching for Sense | directindia.blogspot.com Reviews

https://directindia.blogspot.com

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn&#39;t work because &quot;Indians don&#39;t read!&quot; Our blog started as a search for sense in this tiny &#39;industry&#39; but soon we began to search for sense elsewhere too. We haven&#39;t found much, yet...

INTERNAL PAGES

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1

Searching for Sense: October 2008

http://directindia.blogspot.com/2008_10_01_archive.html

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. There may b...

2

Searching for Sense: June 2007

http://directindia.blogspot.com/2007_06_01_archive.html

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. Said the ol...

3

Searching for Sense: January 2008

http://directindia.blogspot.com/2008_01_01_archive.html

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. NC PAC in NZ.

4

Searching for Sense: June 2008

http://directindia.blogspot.com/2008_06_01_archive.html

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. Considering...

5

Searching for Sense: July 2008

http://directindia.blogspot.com/2008_07_01_archive.html

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. To do so he...

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communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: October 2006

http://communicationinsights.blogspot.com/2006_10_01_archive.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Wednesday, October 18, 2006. What hides behind the brief? Normally our private parts, which in US slang, when used to describe people, are not very complimentary. This piece is not a litany of the servicing people's woes, but is a clarion call to the creative people in agencies to stop hiding behind briefs. If you've got it, flaunt it. Let's recall one such creative piece. This piec...

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: December 2011

http://communicationinsights.blogspot.com/2011_12_01_archive.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Friday, December 02, 2011. Subscribe to: Posts (Atom). A Link to my Pix. Links to my Industry Articles. Ad Agencies or Saree Shops. What Hides Behind a Brief. Whither Great Client Servicing Professionals? APAC Regional Offices or APAC Marginal Offices. St Paul De Vence. Simbel Wonder - Abu Simbel. Sonapani - Journey and Destination. Typealizer - Analyze a blog's personality!

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: April 2007

http://communicationinsights.blogspot.com/2007_04_01_archive.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Sunday, April 01, 2007. Places I have visited. Visited 21 states (9.33%). Create your own visited map of The World. Or another interesting project. Subscribe to: Posts (Atom). Places I have visited. A Link to my Pix. Links to my Industry Articles. Ad Agencies or Saree Shops. What Hides Behind a Brief. Whither Great Client Servicing Professionals? St Paul De Vence. Ajay on South Africa.

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: September 2006

http://communicationinsights.blogspot.com/2006_09_01_archive.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Tuesday, September 26, 2006. Behind every Innovator Organisation, there's a DM-reading CIO. With every passing day, creating differentiation is becoming increasingly difficult for any large organisation. Hence, processes have become the key to staying ahead. How's that different from the past? The CTO-turned-CIO, hence today is more a business manager than a technology manager. As we ca...

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: Paucity of Good People in our Industry

http://communicationinsights.blogspot.com/2006/11/paucity-of-good-people-in-our-industry.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Sunday, November 12, 2006. Paucity of Good People in our Industry. To read about it. (You can also read it in The Brand Reporter of 16-30 Nov, 2006). Subscribe to: Post Comments (Atom). Patli Gali (Agencies Accepted, Chosen Short Cut t. 10 things to look for to hire winners. These Images Represent the Industry Behaviour Toda. Paucity of Good People in our Industry. Or in good ol hindi.

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights

http://communicationinsights.blogspot.com/2011/12/blog-post.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Friday, December 02, 2011. Subscribe to: Post Comments (Atom). A Link to my Pix. Links to my Industry Articles. Ad Agencies or Saree Shops. What Hides Behind a Brief. Whither Great Client Servicing Professionals? APAC Regional Offices or APAC Marginal Offices. St Paul De Vence. Simbel Wonder - Abu Simbel. Sonapani - Journey and Destination. Typealizer - Analyze a blog's personality!

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: 10 things to look for to hire winners

http://communicationinsights.blogspot.com/2006/11/10-things-to-look-for-to-hire-winners.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Tuesday, November 14, 2006. 10 things to look for to hire winners. Like most industries, ours also is a talent-deficient industry. You do get people, but it is always a challenge to get just the right person for the right job. Now, who's the right person for the right job? Besides the usual stuff like relevant experience, etc. there's a checklist I use for figuring this one:. Is he the ...

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: Places I have visited

http://communicationinsights.blogspot.com/2007/04/places-i-have-visited.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Sunday, April 01, 2007. Places I have visited. Visited 21 states (9.33%). Create your own visited map of The World. Or another interesting project. Subscribe to: Post Comments (Atom). Places I have visited. A Link to my Pix. Links to my Industry Articles. Ad Agencies or Saree Shops. What Hides Behind a Brief. Whither Great Client Servicing Professionals? St Paul De Vence.

communicationinsights.blogspot.com communicationinsights.blogspot.com

Communication Insights: Rewards or Recognition- Is There a Choice?

http://communicationinsights.blogspot.com/2008/04/rewards-or-recognition-is-there-choice.html

This little cyber-corner hopes to sensitize marketing communication fraternity to re-build value around their business. Tuesday, April 01, 2008. Rewards or Recognition- Is There a Choice? We have been trained to think of loyalty programmes in tiers - silver, gold, platinum, etc. We always think of giving monetary rewards at the bottom-rung, and give privileges (recognition) as and when the customer climbs these tiers. The higher the tier, the higher the rewards and privileges. Why don't we give the optio...

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Searching for Sense

Direct Marketing in India has been around quite long, with pioneering publishers selling mail order books in the 1920s. Today, DRTV flourishes, as does e-tailing. Some marketers are using snail mail and email very profitably too. Yet we keep hearing that DM doesn't work because "Indians don't read! Our blog started as a search for sense in this tiny 'industry' but soon we began to search for sense elsewhere too. We haven't found much, yet. A multifaceted artist in DM. Mr Bly - most practical. If there is...

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