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How Mobilization is Changing The Brand to Customer Relationships | Media Maiden
https://ljkusch.wordpress.com/2014/09/22/how-mobilization-is-changing-the-brand-to-customer-relationships-2
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. How Mobilization is Changing The Brand to Customer Relationships. According to a recent MMA (Mobile Marketing Association). Customer loyalty is one the most important reasons to use mobile tactics in relationship building. “Loyalty communications already have more than three times the open and engagement rates of traditional communications,” says Matt Howland. In 2010, the Wall Stre...
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Children, the Internet and Charitable Social Media Campaigns like the Ice Bucket Challenge | Media Maiden
https://ljkusch.wordpress.com/2014/09/01/children-the-internet-and-charitable-social-media-campaigns-like-the-ice-bucket-challenge
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. Children, the Internet and Charitable Social Media Campaigns like the Ice Bucket Challenge. Is the latest ALS ice bucket challenge positive in teaching kids about charity? Or is it further exposing children to online marketing? Because ALS is a foundation rather than a brand, does it make marketing to children justifiable? Click to share on LinkedIn (Opens in new window). Click to s...
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What’s wrong with free music? Free music you never wanted. | Media Maiden
https://ljkusch.wordpress.com/2014/09/15/whats-wrong-with-free-music-free-music-you-never-wanted
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. What’s wrong with free music? Free music you never wanted. This week, Apple announced the new iPhone 6, their new smartwatch and the fact that they were giving away 500 million copies of U2’s newest album through iTunes before it’s actual release in October, as stated by Speakeasy blogger John Jurgenson. What an awesome deal right? This digital violation is exactly that. Apple i...
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It’s In Your Nature to Tell a Good Brand Story | Media Maiden
https://ljkusch.wordpress.com/2014/10/06/its-in-your-nature-to-tell-a-good-brand-story
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. It’s In Your Nature to Tell a Good Brand Story. There are few critiques I have though. One, I think the narrator says It’s in your nature way too often. I understand the concept, but had it been said once in the beginning of the story and again at the end, the same point would have been made. While this video has not received nearly as many hits as DollarShaveClub.com. A few months ...
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ljkusch | Media Maiden
https://ljkusch.wordpress.com/author/ljkusch
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. Search Engine Optimization: The Targeted Pathway to a Stronger Brand-to-Client Relationship. The most basic form of any SEO plan is to make sure you have a healthy website. Have content that is relevant to the search, user friendly, easy to navigate and inviting to the first-time user to ensure they come back to the site. Victoria Edwards. Share on Facebook (Opens in new window).
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Media Maiden | How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch | Page 2
https://ljkusch.wordpress.com/page/2
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. A Blog about Relationships… and Emerging Media. To kick off the blog with emerging media in digital marketing, check out this excellent graphic created by Syndacast (Perngmark, 2013). Menck, L. (2012, September). what is emerging media – (e)merging (me)dia. Retrieved from http:/ muemergingmedia.weebly.com/what-is-emerging-media.html. Morgantown: Reed College of Media. Video: Former ...
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About | Media Maiden
https://ljkusch.wordpress.com/about
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. Lia Kusch: Media maiden, art director, dog lover, foodie, cook, nature lover, hiker, travel seeker, brand geek and West Virginia University IMC graduate student. Click to share on LinkedIn (Opens in new window). Share on Facebook (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on Google (Opens in new window). Click to print (Opens in new window).
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The Captain’s Farewell Generates Viral Branding Campaigns | Media Maiden
https://ljkusch.wordpress.com/2014/09/29/the-captains-farewell-generates-viral-branding-campaigns
How Emerging Media Helps Establish or Hurt Relationships between Brands and Consumers – WVU IMC Graduate Work by Lia Kusch. The Captain’s Farewell Generates Viral Branding Campaigns. Of The Wall Street Journal, it also received over 275,000 social media interactions as of September 23rd. Not only did Gatorade kill it with this video, but it also doesn’t hurt to get this send off by teammates using the traditional Gatorade plunge. Https:/ www.facebook.com/video.php? Share on Facebook (Opens in new window).
