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FMCG Ireland

Leading source for reliable news and updated analysis on retail marketing from a FMCG perspective.

http://www.fmcg.ie/

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FMCG Ireland | fmcg.ie Reviews

https://fmcg.ie

Leading source for reliable news and updated analysis on retail marketing from a FMCG perspective.

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1

De-listing SKUs is Vital for Category Management |

http://www.fmcg.ie/category-captains-drop-your-weak-skus

Category Captains: Drop Your Weak SKUS. De-listing poor performing SKUs is one of the most important responsibilities of a category captain. The process can be difficult though if it involves eliminating SKUs from your own range. Contrary to what many would think, decreasing the options available to consumers can actually increase sales. Consider the case of Danone who worked with an Italian retailer on their yoghurt category. After reviewing the sales figures for all brands, Danone recommended t...Too m...

2

Innovation is Crucial for Growth in Drinks Industry |

http://www.fmcg.ie/innovation-is-crucial-for-growth-in-drinks-industry

Innovation Driving Growth in Drinks Industry. As consumers become more experimental and new markets emerge, innovation will be vital for beer brands wishing to increase volume growth. In 2012, Anheuser-Busch InBev attributed 7% of their volume growth to innovation initiatives. Heineken plans to generate 6% of their revenues from innovation by 2020. Worldwide, it looks as though consumers have developed a sweeter pallet. Bud Light Lime Lime-A-Rita. Share on Google Plus. On Double Entendres can Double the ...

3

Branding |

http://www.fmcg.ie/tag/branding

Sweet Returns in Growing Honey Market. January 19, 2014 admin. Wine Labelling Plays Huge Role in Purchase Decision. February 14, 2013 admin. The Dilemma for Snack Brands. February 14, 2013 admin. Pictorial Health Warnings Designed to Curb Smoking. February 14, 2013 admin. Retailers Question Window Displays. February 14, 2013 admin. On Double Entendres can Double the Return. Using Trial Size Products to Gain Amazing Brand Awareness. On Product Sampling: Costly but Effective.

4

Celebrity Endorsements on the Rise |

http://www.fmcg.ie/celebrity-endorsements-on-the-rise

Celebrity Endorsements on the Rise. Turn on the TV any day in Ireland and you’ll see George Hook flogging SKY, Brian O’Driscoll shaving with Gillette and Brendan O’Connor shopping in Mace. It probably comes as no surprise that one if five adverts across the world feature a celebrity endorsement. When a celebrity appears in an advert, we perceive the product to be more authentic and this has a huge impact on our recall and brand recognition. So why are celebrity endorsements so successful? Without a credi...

5

Product Sampling: Costly but Effective |

http://www.fmcg.ie/product-sampling-on-the-increase

Product Sampling: Costly but Effective. Although product sampling is an expensive method of generating sales, the ROI can be impressive and is growing in popularity. The main criticism of sampling is that is does not have the volume reach of traditional media. However the likelihood to purchase after receiving a sample can range between 20% to 90%. In addition, for every consumer who picks up a free sample at an event or shopping centre, they go on to recommend the product to a further four people. Retai...

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Rathfarnham Community Website - Links

http://www.rathfarnham.com/links.html

Links to Other Rathfarnham Sites. Rathfarnham Punters Football Club. The Rathfarnham Punters promote and develop amateur football in the Rathfarnham area. The Rathfarnham Concert Band Society. The RC B.S teaches music to children and young adults who play wind and brass instruments. They take on students from the Rathfarnham area and beyond. The Society consists of 4 bands including a jazz band. You can visit their new site here. Boys Secondary School, Hillside, D.16.

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Larr; More Headlines. Double Entendres can Double the Return. August 28, 2013 admin. Communication is Vital for Success of Superquinn Rebranding. August 17, 2013 admin. Innovation Driving Growth in Drinks Industry. July 23, 2013 admin. Beer Brands Can Support Independents with Price-Marked Packs. July 22, 2013 admin. Category Captains: Drop Your Weak SKUS. Consumers Prefer Bundle Packs to Discounts. Product Sampling: Costly but Effective. How Heinz Ketchup Increased Consumption with Smaller Bottle.

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