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Blogging OutMarketing, Communication, PR and Society - a Public View
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Marketing, Communication, PR and Society - a Public View
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Marketing, Communication, PR and Society - a Public View
giedriuscp.blogspot.com
Blogging Out: 2007/04
http://giedriuscp.blogspot.com/2007_04_01_archive.html
Marketing, Communication, PR and Society - a Public View. It's about time for bad marketing cases. Vilnius has a number of luxury label shops, especially in the Old Town. Some people say that they are simply money-laundering outlets. I don't know whether it's true or not but a couple of weeks ago I saw a marketing tag on a fancy dress shop window that made me laugh out loud. Its was just two words written in a "luxurious" font. And the promotional slogan said: "Luxury Sale"! Subscribe to: Posts (Atom).
Blogging Out: 2007/12
http://giedriuscp.blogspot.com/2007_12_01_archive.html
Marketing, Communication, PR and Society - a Public View. Recyclers of useless information. There's a constant debate on the quality of what we read in the newspapers or see on the TV. Which is the cause and which is the result: the media publish low-brow contents because that's what the majority of consumers are interested in or - the consumers say - we read/view this low quality stuff because that's all that we get to see in papers and on TV? Modern media have become recyclers of useless information.
Blogging Out: Ken Lee from Bulgaria
http://giedriuscp.blogspot.com/2008/03/ken-lee-from-bulgaria.html
Marketing, Communication, PR and Society - a Public View. Ken Lee from Bulgaria. While Lithuania stumbles over its efforts to draft the nation's branding strategy or choose a logo for the country. Bulgaria has its own hero. Three weeks ago I received a short email from a friend in the US saying. You may have already seen this. And a link to a YouTube video. I'm not a big fan of email jokes but sometimes I do click on the links that my friends promise to be funny, interesting or impressive. Reminds me of ...
Blogging Out: 2008/01
http://giedriuscp.blogspot.com/2008_01_01_archive.html
Marketing, Communication, PR and Society - a Public View. Lithuanians tend to be overly patriotic and sincerely believe that the country has a lot of unique features. Unique sand dunes of the Curonian Spit, unique amber, unique passion for singing (Eurovision? Or basketball. To be honest, nothing is unique, not even the national scandals. You may remember my earlier post on the competition to choose a logo. Six months later, in January this year I still read an article in the FT. The rationale behind cho...
Blogging Out: 2007/05
http://giedriuscp.blogspot.com/2007_05_01_archive.html
Marketing, Communication, PR and Society - a Public View. Fishing, skiing and knitting - these were the kind of hobbies I was aware of until this month. A couple of weeks ago, while watching the evening TV news, I learnt about a new hobby that people may have. At first I wasn't sure if I heard what I heard (rushed to blame my attention deficit:). But when the Mayor tried to expand and referred to the same "hobby" again, it became crystal clear that to him being gay is a hobby. The subject of corporate so...
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Blogging Out
Marketing, Communication, PR and Society - a Public View. Ken Lee from Bulgaria. While Lithuania stumbles over its efforts to draft the nation's branding strategy or choose a logo for the country. Bulgaria has its own hero. Three weeks ago I received a short email from a friend in the US saying. You may have already seen this. And a link to a YouTube video. I'm not a big fan of email jokes but sometimes I do click on the links that my friends promise to be funny, interesting or impressive. It's been a la...
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