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The Brewer's Handbook: U.S. Beer Industry

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The market for beer in the U.S. consists of essentially the following ten segments (see Table 1.4): imports, domestic specialties, super-premium, premium regular, light, ice, maltalternatives, malt liquor, popular regular, and others. Table 1.5 lists popular brands by each segment. Although growth in domestic beer segment has been relatively flat except for light beer, the domestic specialty segment has shown strong double-digit growth that should continue in the foreseeable future. This segment incl...

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_industry_concentration.htm

Beer prior to World War II was distributed to wholesalers and then to retailers within an extremely limited geographic region, by today's standards. Beer was a relatively expensive product to transport considering its value, so any brewers wishing to expand their sales area had to consider freight costs in shipping to other markets. Another behavior employed by the big brewers was price wars, especially in the 1970s. Click on the following topics for more information on U.S. beer industry.

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_demographics.htm

Click on the following topics for more information on U.S. beer industry. Within This Chapter: U.S. Beer Industry. Introduction to the U.S. Beer Industry. History of U.S. Beer Industry. Beer Sales Domestic and Imported. Demographics of Beer Consumption. US Beer Industry References. Brewery Cleaning and Sanitation. Wastewater and Solid Waste Management. Terms of Use Agreement.

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_distribution.htm

This tier includes firms that brew beer and other malt beverages, and firms that import malt beverages for consumption in the United States. The brewing tier also includes company-owned packaging and wholesaling operations. Brewers include major multistate multi-operational brewing companies, regional brewers, microbrewers, and brewpubs. Finally, the third tier of the industry directly sells products to the consumer either by on-premise or off-premise sales. On-premise retailers were those retailers ...

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_industry_references.htm

1 Backus, Richard. 1997. The Robert Weinberg Interview. The New Brewer 14 (2). 2 Barsby, Steve L. and Associates. 1999. Beer Wholesalers: Their Role and Economic Performance. Alexandria, Virginia: National Beer Wholesalers Association. 3 Charlier, Marj. 1994. Specialty Beers' Success Prompts Big Brewers To Try Out the Niche. The Wall Street Journal January 5. 4 Demetrakakes, Pan, ed. 1997. Getting Crafty. Food Processing 58 (2). 5 Edgar, David. 1997. 1996 in Review. The New Brewer 14 (3). 14 Khermouch, G...

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_advertising.htm

Beer brewers spent about $975 million in 2007 on advertising promoting their brands in major media channels. Not surprisingly, the Big Three accounted for most of the expenditures, with Anheuser-Busch leading the pack at $378 million, followed by SAB-Miller at $175 million and Molson Coors Brewing Co. at $151 million. The Big Three spend most of their advertising dollars on premium and light beers. Click on the following topics for more information on U.S. beer industry. Beer Sales Domestic and Imported.

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_industry_history.htm

Click on the following topics for more information on U.S. beer industry. Within This Chapter: U.S. Beer Industry. Introduction to the U.S. Beer Industry. History of U.S. Beer Industry. Beer Sales Domestic and Imported. Demographics of Beer Consumption. US Beer Industry References. Brewery Cleaning and Sanitation. Wastewater and Solid Waste Management. Terms of Use Agreement.

beer-brewing.com

The Brewer's Handbook: U.S. Beer Industry

http://www.beer-brewing.com/beer_brewing/US_beer_industry/beer_sales.htm

Beer Sales Domestic and Imported. Beer Sales by National Brewers. Sales for the country's three biggest brewers-Anheuser-Busch, Inc., SAB-Miller, and Molson Coors Brewing Company-were about 169.6 million barrels or about 79% of total domestic beer sales in 2007. Anheuser-Busch outperformed the industry with beer sales at about 105.2 million barrels, followed by SAB-Miller at an estimated 40.2 million barrels, and Coors at approximately 24.3 million barrels. Factors Affecting Beer Sales. Among commercial ...

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The Grape Grower's Handbook: Wine Grape Rootstocks

http://www.wine-grape-growing.com/wine_grape_growing/wine_grape_rootstocks/wine_grape_rootstocks_references.htm

1 Amerine, M.A., William Cruess, and H. W. Berg. 1980. The Technology of Winemaking. 4th ed. Westport, Connecticut: AVI Publishing Co. Inc. 2 Avery, J.D, ed. 2003. Growing Grapes in Missouri. Missouri State University, State Fruit Experiment Station: Mountain Grove, Missouri. MS-29. 4 Creasy, G.L. and L.L. Creasy. 2009. Grapes - Crop Production Science in Horticulture. Oxfordshire, United Kingdom: CABI. 8 Hamman, Richard A., Jr., Steven D. Savage, and Harold J. Larsen. 1998. The C...9 Hellman, Edward W&#...

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The Grape Grower's Handbook: Wine Grape Varieties

http://www.wine-grape-growing.com/wine_grape_growing/wine_grape_varieties/wine_grape_varieties_french_american.htm

Baco noir produces wines that have been variously described as Rhone-style or Beaujolais-style. It is characterized by high titratable acidity at fruit maturity and produces wines of good quality that are normally deeply pigmented but low in tannin content. It develops a fruity aroma associated with aspects of herbs. Cayuga as a grape produces a European style white table wine, which has medium body and good balance. This versatile grape can be made into a semisweet wine, which brings out the fruit a...