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Hotwire Blog

15 April, 2008. Since Gutenberg invented the printing press humans have been given an increasing number of communications outlets. Today we are literally bombarded by opinions and news. Does it not make sense therefore that companies, governments, political parties, politicians and other groups and individuals that have things to say, issues to communicate and have interaction reactive or proactive with journalists and the media, have someone to help them do this? Posted by Hotwire Blog @ 12:28 pm. It’s ...

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15 April, 2008. Since Gutenberg invented the printing press humans have been given an increasing number of communications outlets. Today we are literally bombarded by opinions and news. Does it not make sense therefore that companies, governments, political parties, politicians and other groups and individuals that have things to say, issues to communicate and have interaction reactive or proactive with journalists and the media, have someone to help them do this? Posted by Hotwire Blog @ 12:28 pm. It’s ...

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Hotwire Blog | hotwire-blog.blogspot.com Reviews

https://hotwire-blog.blogspot.com

15 April, 2008. Since Gutenberg invented the printing press humans have been given an increasing number of communications outlets. Today we are literally bombarded by opinions and news. Does it not make sense therefore that companies, governments, political parties, politicians and other groups and individuals that have things to say, issues to communicate and have interaction reactive or proactive with journalists and the media, have someone to help them do this? Posted by Hotwire Blog @ 12:28 pm. It’s ...

INTERNAL PAGES

hotwire-blog.blogspot.com

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Hotwire Blog: June 2007

http://hotwire-blog.blogspot.com/2007_06_01_archive.html

01 June, 2007. Do you use VoiP? It’s official if you use Skype you’re a geek. A Forrester Research report published earlier this month titled The VoIP Customer Experience: Work In Progress. Concludes the major VoIP players have to radically improve the experience to attract mainstream users. Bit obvious you say? And the tech-savvy market is growing isn’t it? Uptake of new technology is increasingly swift and we are all now familiar with gigabytes and Googles, video on demand and megapixel cameras. One of...

2

Hotwire Blog: Measurements in a new media world

http://hotwire-blog.blogspot.com/2007/06/measurements-in-new-media-world.html

01 June, 2007. Measurements in a new media world. On Thursday (31 May), we spoke at a Dow Jones Expert Series. Event on measurement and it raised some interesting questions about measurement in both traditional media, and increasingly new media. How do you adapt and learn from past activities? How do you justify PR spend? Posted by Hotwire Blog @ 6:00 pm. View my complete profile. Calling excellent PR professionals. The battle for the empty chair. Simplicity and the art of communication. Hotwire at 3GSM ...

3

Hotwire Blog: Calling excellent PR professionals

http://hotwire-blog.blogspot.com/2007/05/calling-excellent-pr-professionals.html

21 May, 2007. Calling excellent PR professionals. In terms of where the real shortage lies, it's predominantly for people with four to six years experience account managers and account directors, the people who weren’t being recruited in 2001 2003 when many agencies stopped recruiting all together. The pressure to compromise on quality is huge, but is something Hotwire isn’t prepared to do; unfortunately some agencies have had to go that way. Posted by Hotwire Blog @ 5:11 pm. Thank you for the nice post.

4

Hotwire Blog: The battle for the empty chair

http://hotwire-blog.blogspot.com/2007/05/battle-for-empty-chair.html

09 May, 2007. The battle for the empty chair. Hotwire's seminar last week,. The Battle for the Empty Chair. Do we need to acquire and learn new skills to adapt to the growth in digital media? Yes Do we need separate departments to focus on digital media? Probably not (worth noting at this point that there was broad scepticism of agencies who have attempted to ride the digital media wave by doing this). Is there room for calculated experimentation? Without experimentation our approach to public relations ...

5

Hotwire Blog: May 2007

http://hotwire-blog.blogspot.com/2007_05_01_archive.html

21 May, 2007. Calling excellent PR professionals. In terms of where the real shortage lies, it's predominantly for people with four to six years experience account managers and account directors, the people who weren’t being recruited in 2001 2003 when many agencies stopped recruiting all together. The pressure to compromise on quality is huge, but is something Hotwire isn’t prepared to do; unfortunately some agencies have had to go that way. Posted by Hotwire Blog @ 5:11 pm. 18 May, 2007. Hosted by Hotw...

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pradvocate.blogspot.com

PR Advocate: Socialising your CEO

http://pradvocate.blogspot.com/2010/10/socialising-your-ceo.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Friday, October 29, 2010. Weber Shandwick recently released research about socialising your CEO, which found that 64% of CEO's are not engaging with stakeholders online. Obviously, online engagement is not for everyone, but in an online world, we should see the number of social CEO's increase over the next few years. Limited Pool of Social CEOs. Over nine out of 10 CEOs in the world’s top...

pradvocate.blogspot.com

PR Advocate: Twitter Revolution

http://pradvocate.blogspot.com/2010/10/twitter-revolution.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Friday, October 29, 2010. Here is a link to an interesting article by Malcolm Gladwell in The New Yorker on the passivity of the Twitter Revolution. Http:/ www.newyorker.com/reporting/2010/10/04/101004fa fact gladwell. As usual Gladwell illustrates his opinion with colourful examples. I've always been a fan of Gladwell, but I don't agree with him on this one. Posted by PR Advocate.

pradvocate.blogspot.com

PR Advocate: July 2009

http://pradvocate.blogspot.com/2009_07_01_archive.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Tuesday, July 28, 2009. There are numerous online guides and presentations detailing how to ‘brand yourself on Facebook’ or ‘Get real RoI from Twitter’. Most of which are very slick and would have me reaching for my wallet! I regularly talk to real social media / peer media / digital communication experts and they very rarely call themselves experts. Yet, they have worked with household bra...

pradvocate.blogspot.com

PR Advocate: March 2010

http://pradvocate.blogspot.com/2010_03_01_archive.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Foursquare – the game that has everyone all a twit. Title="Subscribe to my feed". Monday, March 22, 2010. Foursquare – the game that has everyone all a twitter. Adaline Lau, reporter at Marketing Interaactive Magazine, examines the potential benefits of FourSquare as a business tool. See whether you agree with the experts' opinion:. Foursquare – the game that has everyone all a twitter. I mean foursquare friend! What's wort...

pradvocate.blogspot.com

PR Advocate: September 2008

http://pradvocate.blogspot.com/2008_09_01_archive.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Im a PC and I dont care! Title="Subscribe to my feed". Tuesday, September 23, 2008. I'm a PC and I don't care! I’ve just seen Micorosft’s counterstrike against Apple’s ‘PC vs Mac’ campaign, which carries the theme Life without walls. And I have to say I like it…. I think this is a good follow up to the Seinfeld / Gates ad, which took heavy (and unfair) criticism. Posted by PR Advocate. Thursday, September 11, 2008. The beau...

blogoversum.wordpress.com

Über mich | Neues aus der PR-Blogosphäre.... (kuhles und unkuhles)

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Neues aus der PR-Blogosphäre…. (kuhles und unkuhles). Geisteswissenschaftler, Studium der Kunstgeschichte und Theater/-Medienwissenschaft an der Friedrich-Alexander-Universität Erlangen-Nürnberg von 2000-2005. Ab Mai 2005 Stipendiat und Doktorand des Graduiertenkollegs 516 Kulturtransfer im europäischen Mittelalter. Ab dem 18.06.2007 Praktikant bei achtung! Ab dem 01.01.2008 zuständig für das Projektmanagement Social Media bei achtung! Detaillierter wirds u. a. bei XING. 3 Antworten zu “. Du kommentierst...

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barcamp hannover – Teil | Neues aus der PR-Blogosphäre.... (kuhles und unkuhles)

https://blogoversum.wordpress.com/2008/02/23/barcamp-hannover-teil

Neues aus der PR-Blogosphäre…. (kuhles und unkuhles). Social Network 2.0: „Projekt MM“ (Pl0gbar und die Folgen). Grid vergessen ;-) →. Februar 23, 2008 · 11:14 am. Barcamp hannover – Teil. Social Network 2.0: „Projekt MM“ (Pl0gbar und die Folgen). Grid vergessen ;-) →. Schreibe einen Kommentar Antworten abbrechen. Gib hier Deinen Kommentar ein . Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:. Adresse wird niemals veröffentlicht). Ich arbeite bei der achtung! Ein Fehler ist aufgetau...

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Netpaper Ausgabe 1 – Review | Neues aus der PR-Blogosphäre.... (kuhles und unkuhles)

https://blogoversum.wordpress.com/2007/12/04/netpaper-ausgabe-1-review

Neues aus der PR-Blogosphäre…. (kuhles und unkuhles). The Times They are a-changin‘ …. Social Network 2.0: „Projekt MM“ (Pl0gbar und die Folgen) →. Dezember 4, 2007 · 10:34 am. Netpaper Ausgabe 1 – Review. Seit kurzem steht Sie zum Download bereit, die erste Ausgabe des Netpaper. 2) GANZ WICHTIG: Ihr müsst was an der leider katastrophalen Gestaltung tun. Das geht wirklich gar nicht. Neongrüne „Handschrift“ auf weißem Hintergrund ist mehr was für Leute mit Hang zur Entschlüsselung als ...Ein PDF-Magazin i...

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Social Network 2.0: „Projekt MM“ (Pl0gbar und die Folgen) | Neues aus der PR-Blogosphäre.... (kuhles und unkuhles)

https://blogoversum.wordpress.com/2008/01/09/social-network-20-projekt-mm-pl0gbar-und-die-folgen

Neues aus der PR-Blogosphäre…. (kuhles und unkuhles). Netpaper Ausgabe 1 – Review. Barcamp hannover – Teil →. Januar 9, 2008 · 1:56 am. Social Network 2.0: „Projekt MM“ (Pl0gbar und die Folgen). Nichtsahnend geht man auf die Pl0gbar. Und (schneller als gedacht) findet man sich da wieder, wo man sich eh zuhause fühlt – im Web 2.0 . Nicht das jetzt jemand denkt, die pl0gbar Hamburg hätte ihre Wurzeln verlassen und wäre zu einem Haufen Hold’em. Worum geht es grob? Schon Mitte Oktober hat zweinull.cc. Gerade...

pradvocate.blogspot.com

PR Advocate: June 2009

http://pradvocate.blogspot.com/2009_06_01_archive.html

The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Social media in Asia. Title="Subscribe to my feed". Friday, June 5, 2009. Social media in Asia. However, see below for a Q&A interview about social media in Asia that I conducted with Media Magazine that may be of interest. 1) Which are the key social media tracking tools (paid and unpaid) that you use, and why? How do they compare in terms of (a) price, (b) functionality and (c) ease of use. Each country in Asia has its ow...

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Hotwire Blog

15 April, 2008. Since Gutenberg invented the printing press humans have been given an increasing number of communications outlets. Today we are literally bombarded by opinions and news. Does it not make sense therefore that companies, governments, political parties, politicians and other groups and individuals that have things to say, issues to communicate and have interaction reactive or proactive with journalists and the media, have someone to help them do this? Posted by Hotwire Blog @ 12:28 pm. It’s ...

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