GroupM Interaction India is pleased to announce the release of the GroupM. Interaction 2014-15 India Digital Playbook for marketers. This annual report aims. To highlight the trends in digital marketing for the coming year. To continue reading, download the.
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India Digital Playbook 2014-15 | indiadigitalplaybook.com Reviews
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GroupM Interaction India is pleased to announce the release of the GroupM. Interaction 2014-15 India Digital Playbook for marketers. This annual report aims. To highlight the trends in digital marketing for the coming year. To continue reading, download the.
The True Pretender Marketing Automation | The True Pretender
http://www.thetruepretender.com/tag/marketing-automation
Why & What. Tag Archives: Marketing Automation. The Technology Imperative In Marketing. This post was originally published in the GroupM Digital Playbook 2014-15). Second, the adoption of marketing technologies drives efficiencies and effectiveness in the marketing function. As of now there are over 1,000 known companies providing software for marketers across 43 categories and 6 classes. 1 Integrated Digital Marketing Platforms. Today an integrated platform like DoubleClick by Google brings together an ...
The True Pretender Digital Marketing | The True Pretender
http://www.thetruepretender.com/category/digital-marketing
Why & What. Category Archives: Digital Marketing. Digital and the age of eternal tension. This was written as part of a forthcoming publication from Maxus, an annual edition on marketing and media trends). This piece takes a look at four such tensions created in this digital age. 1 New Products and Platforms: Jump Vs Wait. Some of these products fail because they are ahead of its time, trying to trigger a behavior shift, or they are not yet perfect, or the behavior shift adds no real value to the consumer.
The True Pretender Marketing | The True Pretender
http://www.thetruepretender.com/tag/marketing
Why & What. The Technology Imperative In Marketing. This post was originally published in the GroupM Digital Playbook 2014-15). Second, the adoption of marketing technologies drives efficiencies and effectiveness in the marketing function. As of now there are over 1,000 known companies providing software for marketers across 43 categories and 6 classes. While some marketers are already using some of these technologies, here are some of the technologies that will find greater adoption in 2014:. Today an i...
The True Pretender CRM | The True Pretender
http://www.thetruepretender.com/tag/crm
Why & What. The Technology Imperative In Marketing. This post was originally published in the GroupM Digital Playbook 2014-15). Second, the adoption of marketing technologies drives efficiencies and effectiveness in the marketing function. As of now there are over 1,000 known companies providing software for marketers across 43 categories and 6 classes. While some marketers are already using some of these technologies, here are some of the technologies that will find greater adoption in 2014:. Today an i...
The True Pretender Brands | The True Pretender
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Why & What. Why Mahindra Can Be The Future of Mobility? Recently, media quoted Anand Mahindra. Chairman of the Mahindra group, saying that growth of taxi-hailing apps is a threat to the automobile industry. Will that be? Why is that private ownership of cars might eventually slow down? Growing Internet connectivity is creating. Growing trend toward ‘access’ and against ‘ownership’. When one can access any kind of service or product at one’s own will, why own it? Data from developed markets show that ther...
The rapidly shrinking ball park | Filter Coffee
https://filterkoffee.wordpress.com/2014/09/21/the-rapidly-shrinking-ball-park
Skip to primary content. The rapidly shrinking ball park. September 21, 2014. As appeared first in The India Digital Playbook. The history of measurement by the human race dates back to the 4. Millennia during the Indus Valley civilization, where the first tools of measurements like the ‘ yard stick. How did we get here so soon? Zuckerberg was right. The World has indeed become a more networked place. The average online user today is connected to more people and more brands than he was a few year...Web d...
Karthik Nagarajan | Filter Coffee
https://filterkoffee.wordpress.com/author/karthik215
Skip to primary content. Skip to secondary content. Author Archives: Karthik Nagarajan. Whose Canvas is it anyway? August 14, 2016. As appeared in Brand Equity on March 1st, 2016. The more constraints one imposes, the more one frees one’s self – Igor Stravinsky. And as one of the most impactful creators ever, Stravinsky will know. But unlike Stravinsky, we have not been able to free ourselves. Our efforts so far have been lacking in imagination. A few things come to mind:. The story telling chasm:. In di...
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India Digital Divide
India's Growing Tech Space. November 24, 2013. Tech Support In India. It’s mostly the accent that gets the callers, however. And in a few high-profile moves, companies such as AT&T and Dell have begun moving these tech support jobs back to the United States. However, it will remain to be seen how well this pans out for the companies, as it will cost almost four times as much to employ the workers in the United States. India’s Tech History. November 24, 2013. It’s interesting to note that India wasn...
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India Digital Playbook 2014-15
GroupM Interaction India is pleased to announce the release of the GroupM. Interaction 2014-15 India Digital Playbook for marketers. This annual report aims. To highlight the trends in digital marketing for the coming year. To continue reading, download the.
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Tata Motors Passenger Vehicles digital mandate goes to Omnicom Media Group. Omnicom Media Group has won the digital mandate for the Tata Motors Passengers Vehicles which has recently launched Bolt,…. Read More ». Pernod Ricard India Digital Head Rahul Wadhawan Quits. Rahul Wadhawan who has been an integral part of the Pernod Ricard India`s digital footprints has decided to move out…. Read More ». Facebook, Google, Jio TV Hotstar in the race for digital rights of Cricket. Read More ». Read More ». Neeraj ...
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IS INDIA READY FOR DIGITIZATION. July 18, 2015. July 18, 2015. We support the initiative by our PM Shri.NarendraModi. In regards to this initiative, we have come up with INDIA.DIGITIZATION. To BRING THE REGULAR UPDATES to our viewers . Check us out. Lets digitize INDIA. SOME IMPORTANT FACTS EVERY INDIAN MUST KNOW ABOUT DIGITAL INDIA. Digital And Mobile Market In 2015. IT (Indian Talent) IT (Information Technology) = IT (India Tomorrow). Infrastructure as a Utility to Every Citizen. Digital India has been...
