justgoodbusiness.com

Kellie A. McElhaney

Transforms Corporate Social Responsibility (CSR) from a list of ways to efficiently spend money, into an integrated, innovative business strategy guiding companies on how they can make the money they spend. Shows how powerful competitive advantage can be gained by enabling CSR to shout out brand identity above the noise. Is a unique roadmap for any size organization engaging in CSR that avoids embarrassing pitfalls that derail best intentions. Should be required reading for any executive whose company.

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Kellie McElhaney

5924 Co●●●●●●●osta Rd

Oa●●nd , California, 94618

United States

1.51●●●●3522

km●●●@haas.berkeley.edu

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Kellie McElhaney

5924 Co●●●●●●●osta Rd

Oa●●nd , California, 94618

United States

1.51●●●●3522

km●●●@haas.berkeley.edu

View this contact

Kellie McElhaney

5924 Co●●●●●●●osta Rd

Oa●●nd , California, 94618

United States

1.51●●●●3522

km●●●@haas.berkeley.edu

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Transforms Corporate Social Responsibility (CSR) from a list of ways to efficiently spend money, into an integrated, innovative business strategy guiding companies on how they can make the money they spend. Shows how powerful competitive advantage can be gained by enabling CSR to shout out brand identity above the noise. Is a unique roadmap for any size organization engaging in CSR that avoids embarrassing pitfalls that derail best intentions. Should be required reading for any executive whose company.

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Kellie A. McElhaney | justgoodbusiness.com Reviews

https://justgoodbusiness.com

Transforms Corporate Social Responsibility (CSR) from a list of ways to efficiently spend money, into an integrated, innovative business strategy guiding companies on how they can make the money they spend. Shows how powerful competitive advantage can be gained by enabling CSR to shout out brand identity above the noise. Is a unique roadmap for any size organization engaging in CSR that avoids embarrassing pitfalls that derail best intentions. Should be required reading for any executive whose company.

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justgoodbusiness.com

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Kellie A. McElhaney-Speaking

http://www.justgoodbusiness.com/mcelhaney-speaking.htm

Hardcover, 194 pages. Kellie is a master at getting to the heart of the matter in a smart, witty and captivating way. She not only informs, she inspires. Mdash;Bobbi Silten, Chief Foundation Officer at Gap, Inc. Kellie McElhaney is a highly engaging and motivational public speaker in the area of CSR, and has keynoted at major conferences, leadership summits, and corporate events all over the world. Her speaking topics include:. Corporate Responsibility as High Impact Business Strategy.

2

Kellie A. McElhaney-News

http://www.justgoodbusiness.com/mcelhaney-news.htm

Hardcover, 194 pages. Kellie was cited in the following articles:. Kelly's article, Corporate responsibility: communicating it is just good business, was published in. June 2009). Click here. To read (courtesy of Universum Quarterly). New Guide by CSR Innovator Kellie McElhaney Shows Companies How to Build Better Brands, CSR Wire. Read. What is Responsible Business, Really? Perspectives from Stonyfield Farms and Clif Bar Founders, Triple Pundit. Read. A Talk with Kellie McElhaney, Genius Suite. Read.

3

Kellie A. McElhaney-Book

http://www.justgoodbusiness.com/mcelhaney-book.htm

Hardcover, 194 pages. CSR can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective CSR must be intimately connected to the corporate brand it must reinforce a company’s unique identity, be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage? Savvy companies carefully manage their brand in every area CSR shouldn’t be any different. Just Good Busines...

4

Kellie A. McElhaney-Media Room

http://www.justgoodbusiness.com/mcelhaney-media.htm

Hardcover, 194 pages. Press Release in PDF Format. To download high-resolution images to the right:. Right click on any thumbnail, select Save Target As. Right click on a thumbnail, select Save Link As. CTRL-Click on a thumbnail. Select Save Link As.

5

Kellie A. McElhaney-Biography

http://www.justgoodbusiness.com/mcelhaney-bio.htm

Hardcover, 194 pages. Dr Kellie McElhaney is the John C. Whitehead Adjunct Professor and the founding Faculty Director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley. She founded this center in 2003, which has helped place corporate responsibility squarely as one of the core competencies and competitive advantages of the Haas School. In her five years at Haas, her Center has received global critical acclaim. The Wall Street Journal. Which s...

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Overturning Boulders: December 2009

http://overturningboulders.blogspot.com/2009_12_01_archive.html

Wanderings and whinings of an aspiring social entrepreneur. There’s a mantra in my family, which is notoriously good at losing stuff: when you’re searching for something that’s missing, Look Under Things. So: I really want to start a social business. And it doesn’t seem so hard – just bring a great new idea to the table, network the hell out of it, be charismatic, and people will shower you with funding, partnerships, training and awards. Saturday, December 12, 2009. The event started by getting my hopes...

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Kellie A. McElhaney

Transforms Corporate Social Responsibility (CSR) from a list of ways to efficiently spend money, into an integrated, innovative business strategy guiding companies on how they can make the money they spend. Shows how powerful competitive advantage can be gained by enabling CSR to shout out brand identity above the noise. Is a unique roadmap for any size organization engaging in CSR that avoids embarrassing pitfalls that derail best intentions. Should be required reading for any executive whose company.

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Hundreds Gather from Around the Country for Social Innovation Symposium. Last Friday, Stern opened its doors to more than two dozen experts from across the social sector as the Social Enterprise Association (SEA) hosted its first annual Social Innovation Symposium. Organized by SEA in collaboration with its social enterprise counterparts at Law School and Wagner, the sold-out symposium featured a keynote address by Chris Hughes. Read the rest of the article in the Stern Oppy here. Posted 7 years ago.

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