kennethpmcdonald.blogspot.com

Online Marketing Tips by Ken McDonald

Ken McDonald is VP of Customer Acquisition at TeamSnap, an online service that allows coaches and team managers to manage their sports teams. Before that Ken was VP of Marketing and Customer Success at LifePics, an online photo ordering business with millions of users. He also worked for a number of years at Oracle and was a key member of their e-commerce team. Ken loves online marketing but is particularly passionate about mobile commerce and analytics.

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Online Marketing Tips by Ken McDonald | kennethpmcdonald.blogspot.com Reviews

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Ken McDonald is VP of Customer Acquisition at TeamSnap, an online service that allows coaches and team managers to manage their sports teams. Before that Ken was VP of Marketing and Customer Success at LifePics, an online photo ordering business with millions of users. He also worked for a number of years at Oracle and was a key member of their e-commerce team. Ken loves online marketing but is particularly passionate about mobile commerce and analytics.

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Online Marketing Tips by Ken McDonald | kennethpmcdonald.blogspot.com Reviews

https://kennethpmcdonald.blogspot.com

Ken McDonald is VP of Customer Acquisition at TeamSnap, an online service that allows coaches and team managers to manage their sports teams. Before that Ken was VP of Marketing and Customer Success at LifePics, an online photo ordering business with millions of users. He also worked for a number of years at Oracle and was a key member of their e-commerce team. Ken loves online marketing but is particularly passionate about mobile commerce and analytics.

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kennethpmcdonald.blogspot.com

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Online Marketing Tips by Ken McDonald: Want to Improve Your Paid Ads? Get out of Your Ivory Castle!

http://kennethpmcdonald.blogspot.com/2015/09/want-to-improve-your-paid-ads-get-out.html

Online Marketing Tips by Ken McDonald. Tuesday, September 15, 2015. Want to Improve Your Paid Ads? Get out of Your Ivory Castle! I argued that it was pretty hard to become a slave to data. While I strongly believe that, I also believe that sometimes you have to put your analytical tools aside and get out into the real world. Leave your ivory castle! Don't you have people who can run the shows for you? What do you like best about the product? How did you find out about us? Because customers generally love...

2

Online Marketing Tips by Ken McDonald: July 2016

http://kennethpmcdonald.blogspot.com/2016_07_01_archive.html

Online Marketing Tips by Ken McDonald. Friday, July 15, 2016. Bringing Data to the People. One of my big themes lately at TeamSnap. Has been "bringing data to the people." Our approach has been to push broad swaths of the company to immerse themselves in the data through better tools and a lot more training. As I have talked about before, we leverage Tableau. Are you investing enough in the analytical skills of your rank and file employees? Subscribe to: Posts (Atom). Ken in the Press. Mandatory Reading ...

3

Online Marketing Tips by Ken McDonald: December 2014

http://kennethpmcdonald.blogspot.com/2014_12_01_archive.html

Online Marketing Tips by Ken McDonald. Monday, December 22, 2014. How Grow Can You Go? More than ever, a company's growth rate drives its ability to raise money, at least when the company is an early to mid-stage tech company. In the SaaS. World, a growth rate below 50% means it will be virtually impossible to raise money. At above 150% investors will practically fall over themselves to give you money. Change in revenue in per user. Improving the conversion / close rate. In a B2C environment you should b...

4

Online Marketing Tips by Ken McDonald: August 2015

http://kennethpmcdonald.blogspot.com/2015_08_01_archive.html

Online Marketing Tips by Ken McDonald. Monday, August 31, 2015. Can You Become a Slave to Data? In a recent discussion with my colleagues about data-driven decision making, one of them asked, "Can you become a slave to data? In other words, can you become so focused on the numbers that you ignore common sense and make bad decisions? Secondly, if you are using a hypothesis driven approach as I talked about in my last blog post. The bottom line is that if you have a solid analytics team, the chances are ex...

5

Online Marketing Tips by Ken McDonald: Wrangling the Google Analytics Sampling Beast

http://kennethpmcdonald.blogspot.com/2016/05/wrangling-google-analytics-sampling.html

Online Marketing Tips by Ken McDonald. Wednesday, May 4, 2016. Wrangling the Google Analytics Sampling Beast. After reading my last post,. You have determined that you are really struggling with sampling in Google Analytics. Now what do you do? Your first option is to stick to the main reports on the left hand rail of Google Analytics. A related option is to use Analytics Canvas. The most comprehensive solution for dealing with sampling is upgrading to Google Analytics Premium. There is no doubt abou...

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Online Marketing Tips by Ken McDonald

Online Marketing Tips by Ken McDonald. Friday, July 15, 2016. Bringing Data to the People. One of my big themes lately at TeamSnap. Has been "bringing data to the people." Our approach has been to push broad swaths of the company to immerse themselves in the data through better tools and a lot more training. As I have talked about before, we leverage Tableau. Are you investing enough in the analytical skills of your rank and file employees? Saturday, May 7, 2016. Digital marketing professionals who work ...

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