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Big Business and the New Norm: Doing Good at the Core, not the Periphery - Knowledge@Wharton
http://knowledge.wharton.upenn.edu/article/big-business-can-fix-world
Wharton, University of Pennsylvania. Middle East & Africa. Big Business and the New Norm: Doing Good at the Core, not the Periphery. Mar 21, 2014. Listen to the podcast:. Http:/ media.blubrry.com/kw/p/d1c25a6gwz7q5e.cloudfront.net/audio/140321 How Big Business Can Fix the World.mp3. Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World. In an interview with. Wharton management professor Witold Henisz. Following is an edited transcript of the conversation. If you talk about big bu...
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'Contagious': Jonah Berger on Why Things Catch On - Knowledge@Wharton
http://knowledge.wharton.upenn.edu/article/contagious-jonah-berger-on-why-things-catch-on
Wharton, University of Pennsylvania. Middle East & Africa. 8216;Contagious’: Jonah Berger on Why Things Catch On. Mar 13, 2013. Listen to the podcast:. Http:/ media.blubrry.com/kw/p/d1c25a6gwz7q5e.cloudfront.net/audio/130312 KW BergerBook.mp3. 8216;s new book,. Contagious: Why Things Catch On,. An edited transcript of the conversation follows. The easiest place to start would be cats. [If you ask], “Why do things go viral? 8221; people usually give one of two answers. They say, “Oh, it’s ...What the book...
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Jeremy Siegel on the Fed, Commodities and Global Markets - Knowledge@Wharton
http://knowledge.wharton.upenn.edu/article/1468.cfm
Wharton, University of Pennsylvania. Middle East & Africa. Jeremy Siegel on the Fed, Commodities and Global Markets. May 03, 2006. Listen to the podcast:. Http:/ media.blubrry.com/kw/p/d1c25a6gwz7q5e.cloudfront.net/audio/KW Siegel 050306PROG.mp3. And what will that mean for investors? A professor of finance at Wharton and author of the book, The Future for Investors. If you have iTunes, you can subscribe with one click: http:/ knowledge.wharton.upenn.edu/weblink/187.cfm. Basically, Ben wants the Fed to b...
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Arabic Archives - Knowledge@Wharton
http://knowledge.wharton.upenn.edu/region/arabic
Wharton, University of Pennsylvania. Middle East & Africa. How the Arab Spring Planted Seeds of Innovation in Egypt. Jun 21, 2016. Middle East and Africa. After the Arab Spring, Egyptians began rebuilding their economy to employ jobless youth. Entrepreneur and Eisenhower Fellow Dina Sherif sees startup innovation taking hold. Will a New Vision for Saudi Arabia Work? May 18, 2016. For NREC’s Sam Sidiqi, Real Estate in Africa Offers a Way to Hedge Currency Risk. Mar 01, 2016. Jan 21, 2016. Jan 19, 2016.
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How Increased TV Watching Impacts E-commerce
http://knowledge.wharton.upenn.edu/article/how-tv-watching-impacts-ecommerce
Wharton, University of Pennsylvania. Middle East & Africa. To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. Jan 27, 2015. All of which leads to an interesting question: Does e-commerce decline on days when TV viewership surges? Or, on the other side of the coin, will people spend more money shopping online if, for example, the big game turns into a boring blowout, or when reruns dominate the airwaves? An edited transcript of the conversation appears below. In this particular study, we ...
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审视多德-弗兰克法案:功过评析与未竟之业 - 简体中文
http://www.knowledgeatwharton.com.cn/article/8659
在 天狼星卫星广播 SiriusXM 111频道沃顿商业广播沃顿知识 Knowledge@Wharton 的在线节目. 与乔治梅森大学法学教授及该大学法学与经济学中心执行主任司维奇 Todd Zywichi 一起,就多德-弗兰克法案实施以来的成果展开辩论,并讨论了未来摆在立法和监管部门面前的工作。 塞林表示多德-弗兰克法案只是 长征的第一步 ,但他认为该法案迄今的实施情况 暂且令人满意。 他补充说,这一机构确保金融体系之中的不同监管机构如今能够 相互沟通 ,而不是像之前那样是一个 支离破碎 的监管体系。 他认为 有序清算制度 是 未到已死 ,怀疑这一制度能够在实际中起效。 June 18, 2014. January 27, 2016. April 24, 2013. May 13, 2016. August 25, 2016. January 27, 2016. 你應該如何為產品定價 為什麼說 聰明定價 會帶來豐厚回報. April 29, 2010. August 2, 2016. May 5, 2016. July 29, 2015.
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另一种“点球成金”:利用分析销售季票 - 简体中文
http://www.knowledgeatwharton.com.cn/article/8663
在美国职业棒球大联盟 Major League Baseball 的赛场上,密尔沃基酿酒人队 Milwaukee Brewers 很难说是最成功的球队。 他们从来没获得过世界职业棒球大赛 World Series 的冠军,自1970年从西雅图 当时是西雅图飞行员队 Pilots 搬迁到威斯康星州后,也只四次进入季后赛。 但是,美国职业棒球大联盟高级分析 advanced analytics 高级经理马特 霍顿 Matt Horton 谈到,尽管这支球队在球场的表现并不突出,可在利用分析留住季票球迷和观看部分赛事的球迷方面,酿酒人队的成绩则可圈可点。 霍顿谈到,在最近举办的 沃顿商学院客户分析项目 Wharton Customer Analytics Initiative. 研讨会名为 棒球季票持有者再次购买季票的最佳指标是什么 What Are the Best Indicators of a Baseball Season Seat Holder Renewing Their Season Seats? 我们不在乎是否有人将这些分析结果用于匹茨堡海盗队 Pittsburgh Pirates 的营销。
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Do Tax Incentives for Nonprofits Give Them an Unfair Advantage? -- K@W
http://knowledge.wharton.upenn.edu/article/tax-incentives-nonprofits-provide-unfair-advantage
Wharton, University of Pennsylvania. Middle East & Africa. Do Tax Incentives for Nonprofits Provide an Unfair Advantage? Mar 25, 2014. Law and Public Policy. In recent years, a debate has emerged about whether nonprofits, by virtue of their tax exemption, have an unfair advantage when competing with for-profit organizations for the same customers. But one pays taxes, and the other, generally, does not. So does that put them on an uneven playing field? Concerns that nonprofit tax exemptions put for-profit...
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你應該如何為產品定價?為什麼說“聰明定價”會帶來豐厚回報 - 繁體中文
http://www.knowledgeatwharton.com.cn/zh-hant/article/2390
你應該如何為產品定價 為什麼說 聰明定價 會帶來豐厚回報. 但是,你可能忽略了這樣一個關鍵因素 你給這個產品定什麼價格呢 沃頓商學院的市場行銷學教授傑戈莫漢·拉朱. 因此,定價的職責一直是非常分散的 很多時候,這一職能是由會計人員承擔的 有時候,則是由財務部門負責的 還有些時候,市場行銷人員會介入其中也就是說,價格決策是以臨時拼湊的方式做出的。 也稱為 競爭導向定價法 和 消費者導向定價法. 成本加成定價法 ,另一種是 基於競爭的定價法 ,第三種是 消費者導向定價法。 也稱為 風險趨避 的角度來說,它們在定價時考慮的是 我要把價格定得高出成本多少,才能至少保證我不會錯呢 這並不意味著它們的決策是正確的,但它們至少不是錯誤的。 要想確保這一點,作為買主,我就會千萬百計地擠壓你價格中的水分,是吧 我會向你發出很多 威脅 ,我會去搭訕其他供應商以向你施壓,從而讓你降低價格。 我認為,如果你考慮採用 自行定價 的方式,其他的定價方法也一樣,那麼,從一定意義上來說,你改變的是定價決策的 分母 ,而不是 分子。 Indian School of Business. The Art of War.
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繁體中文 -
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Emoji,這些能夠表達情感的小卡通圖像已經成為現代交流中不可或缺的一部分事實上,牛津詞典將一個 笑哭了 的emoji表情臉選為年度單詞,因為評委認為這一表情 最能反映2015年的氛圍、情緒和思慮。 精靈寶可夢Go Pokemon Go 是一款擁有數百萬用戶的遊戲,他們在真實的世界四處遊蕩抓取虛擬的精靈。 這款遊戲把增強現實 Augmented Reality, AR 技術從小眾科技帶入主流視野,同時凸現了一個有利可圖的全新潛在行銷平臺。 在一篇名為 域名表現經驗實證 Empirical Evidence for Domain Name Performance 的研究報告中,沃頓商學院創業與創新副院長卡爾 烏爾裡希 Karl Ulrich 發現了幾個能夠為網站帶來更多訪問量的功能變數名稱命名特徵。 20世紀60年代,達美樂披薩 (Domino’s Pizza) 以三家小店在密歇根郊區起步,如今已經發展成為繼必勝客 (Pizza Hut) 之後的全美第二大披薩連鎖店。 種族特性是否會影響經濟表現 沃頓知識線上就這一問題採訪了牛津大學以色列問題研究專家潘斯勒 (Derek Penslar)。