god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: December 2014
http://god-isinthedetail.blogspot.com/2014_12_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Tuesday, 9 December 2014. Display Advertising: A Disgusting Waste of Money. So in 2013 we spent $120.5315 Billion on internet advertising. And 25% of that*, so about $30 Billion was spent on display advertising. Google has just reported that 56.1% of all display ads are not seen at all. So by my overall calculations…. that is one massive waste of money, tantamount to fraud. Global Ad Trends 2014. Jane Hirshf...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: November 2015
http://god-isinthedetail.blogspot.com/2015_11_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Monday, 30 November 2015. Walt Disney with the fawn Bambi that was kept as a pet at the studios and studied by the artists, 1942. What do you see when you think of data? Do you see excel, soporific powerpoint or hackneyed pen portraits? Do you see pre-testing debriefs driving brands towards persuasion based communications, a methodology that creates less effective work? Data starts with what you. Pick out a ...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: June 2014
http://god-isinthedetail.blogspot.com/2014_06_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Monday, 16 June 2014. This is advertising that fundamentally does not understand the way that communications work because it does not understand how people think. I am sure that you have all read Daniel Kahneman’s Thinking Fast and Slow. Sadly whoever made this advert has not. Kahneman’s work has shown that there are 2 systems for thinking. Monday, 2 June 2014. Internet Trends 2014 - Mary Meeker. Lost At E M...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: December 2016
http://god-isinthedetail.blogspot.com/2016_12_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Tuesday, 20 December 2016. LIVE BROADCASTING. BEYOND ONLINE ADVERTISING AND INTO CULTURE. KFC, Gaming and Grime. At first glance these may look like three separate entities, but look a little closer into youth culture today and you will see that they are inseparably tangled together. Grime stars love gaming; they love talking about it online and they love writing music about gaming. The objective; to famousl...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: January 2015
http://god-isinthedetail.blogspot.com/2015_01_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Wednesday, 14 January 2015. CONSISTENCY⇒DISTINCTIVENESS⇒FAME⇒SUCCESS. The catholic church is probably one of the greatest examples of this pattern. As a planner and Byron Sharp. Evangelist, I am often thinking about how to increase the consistency of creative work because consistency increases the effectiveness of communications over time. I see the pattern of - consistency. Actors, stories, dialogue, colour...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: September 2016
http://god-isinthedetail.blogspot.com/2016_09_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Wednesday, 28 September 2016. HOW DO YOU BEAT A SERIAL LIAR IN A LIVE TV DEBATE? If you haven't watched the first presidential debate I highly recommend doing so. It's an awesome display of. well you be the judge. One interesting sign of the times from a comms POV. Fact checker - https:/ www.hillaryclinton.com/literallytrump/. Subscribe to: Posts (Atom). View my complete profile. Lost At E Minor: For creativ...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: August 2016
http://god-isinthedetail.blogspot.com/2016_08_01_archive.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Wednesday, 31 August 2016. TENSIONS IN UK CULTURE. PS IF YOU FOUND THIS USEFUL AND FANCY SHARING THE LINK ON TWITTER I'LL LUV YA FOREVA. Subscribe to: Posts (Atom). Strategist @BBHLondon. Love Arsenal, poetry, David Attenborough, advertising, motorbikes, painting and shoes. Views own, obvs. View my complete profile. Lost At E Minor: For creative people. Say Goodbye to Love. The Spacial Beauty of Memory.
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: HOW DO YOU BEAT A SERIAL LIAR IN A LIVE TV DEBATE?
http://god-isinthedetail.blogspot.com/2016/09/how-do-you-beat-serial-liar-in-live-tv_28.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Wednesday, 28 September 2016. HOW DO YOU BEAT A SERIAL LIAR IN A LIVE TV DEBATE? If you haven't watched the first presidential debate I highly recommend doing so. It's an awesome display of. well you be the judge. One interesting sign of the times from a comms POV. Fact checker - https:/ www.hillaryclinton.com/literallytrump/. Subscribe to: Post Comments (Atom). View my complete profile. Lost At E Minor: For...
god-isinthedetail.blogspot.com
GOD IS IN THE DETAIL: TENSIONS IN UK CULTURE
http://god-isinthedetail.blogspot.com/2016/08/tensions-in-uk-culutre.html
GOD IS IN THE DETAIL. Thoughts on advertising, planning and all other attempts to sell something. Wednesday, 31 August 2016. TENSIONS IN UK CULTURE. PS IF YOU FOUND THIS USEFUL AND FANCY SHARING THE LINK ON TWITTER I'LL LUV YA FOREVA. Subscribe to: Post Comments (Atom). Strategist @BBHLondon. Love Arsenal, poetry, David Attenborough, advertising, motorbikes, painting and shoes. Views own, obvs. View my complete profile. Lost At E Minor: For creative people. Say Goodbye to Love. To advertise, to serve.
