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Marketer Makes a Difference

Marketer Makes a Difference. Friday, July 22, 2016. ALL HOPE IS LOST. That is the subject of an email I received yesterday from the DCCC (Democratic Congressional Campaign Committee). It's one of seven emails I've received from them in the last 48 hours asking for money, and mostly they read like text book examples of what not to do. Setting aside the all-caps yelling, telling your potential donors that "all hope is lost" is a terrible idea. If all hope is truly lost, why would I give you money? I saw wi...

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Marketer Makes a Difference | marketermakesadifference.blogspot.com Reviews

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Marketer Makes a Difference. Friday, July 22, 2016. ALL HOPE IS LOST. That is the subject of an email I received yesterday from the DCCC (Democratic Congressional Campaign Committee). It's one of seven emails I've received from them in the last 48 hours asking for money, and mostly they read like text book examples of what not to do. Setting aside the all-caps yelling, telling your potential donors that all hope is lost is a terrible idea. If all hope is truly lost, why would I give you money? I saw wi...

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Marketer Makes a Difference | marketermakesadifference.blogspot.com Reviews

https://marketermakesadifference.blogspot.com

Marketer Makes a Difference. Friday, July 22, 2016. ALL HOPE IS LOST. That is the subject of an email I received yesterday from the DCCC (Democratic Congressional Campaign Committee). It's one of seven emails I've received from them in the last 48 hours asking for money, and mostly they read like text book examples of what not to do. Setting aside the all-caps yelling, telling your potential donors that "all hope is lost" is a terrible idea. If all hope is truly lost, why would I give you money? I saw wi...

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marketermakesadifference.blogspot.com

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Marketer Makes a Difference: July 2010

http://marketermakesadifference.blogspot.com/2010_07_01_archive.html

Marketer Makes a Difference. Tuesday, July 27, 2010. What's on Your Backside? The one thing I did add to the back of my cards was the recycle symbol. Recycled content seems far too hard to find, but that's a rant for another day. The point is, it's important for me to reflect my values in everything I do. That's how you build a brand - consistency and congruity. Posted by Karen E. Glover. Links to this post. Subscribe to: Posts (Atom). Karen E. Glover. Waltham, MA, United States. View my complete profile.

2

Marketer Makes a Difference: February 2011

http://marketermakesadifference.blogspot.com/2011_02_01_archive.html

Marketer Makes a Difference. Thursday, February 17, 2011. If you lived here, you’d be home by now. I borrowed this title from Lisa Williams who spoke at Tuesday night’s Ethos Roundtable. It turns out not only was this saying on a billboard, it’s also the title of a book and a TV Show. Williams’ talk was about the “hyper local” movement and how motivated bloggers try to use modern communication techniques to make the places we live feel more like home. Posted by Karen E. Glover. Links to this post. Meetin...

3

Marketer Makes a Difference: False Promises

http://marketermakesadifference.blogspot.com/2011/03/false-promises.html

Marketer Makes a Difference. Saturday, March 12, 2011. The recent news about the failed merger (or should I say re-merger because they used to be one organization) between SmileTrain. Reminded me of a blog post I’ve been meaning to write for some time. So, here it is. I believe that many people think twice before donating to a cause that interests them because they don’t want to get on the mailing list. And here’s what the reply form looks like:. So what is the moral of this story? Karen E. Glover. I hav...

4

Marketer Makes a Difference: January 2010

http://marketermakesadifference.blogspot.com/2010_01_01_archive.html

Marketer Makes a Difference. Tuesday, January 19, 2010. I’m a little strange. I collect fundraising solicitations. What’s even stranger is I open every envelop I receive. That makes me really rare. Here is a photo of the pile of direct mail I received in 2009. What’s the point? If you are going to send a direct mail solicitation, you need to keep in mind that you’re letter will be added to this pile. What will you do to make sure it gets opened? Posted by Karen E. Glover. Links to this post. Blue Penguin...

5

Marketer Makes a Difference: November 2009

http://marketermakesadifference.blogspot.com/2009_11_01_archive.html

Marketer Makes a Difference. Monday, November 2, 2009. This post was inspired by a tidbit I ran across and wanted to remember but didn't know how to file the information. Since I think it's pretty cool, I share it with you and preserve it for future reverence at the same time on this blog. It turns out that Self. The latest research found something very interesting about skepticism (a leading reason companies shy away from cause marketing). Posted by Karen E. Glover. Links to this post. I have a thirst f...

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Marketer Makes a Difference

Marketer Makes a Difference. Friday, July 22, 2016. ALL HOPE IS LOST. That is the subject of an email I received yesterday from the DCCC (Democratic Congressional Campaign Committee). It's one of seven emails I've received from them in the last 48 hours asking for money, and mostly they read like text book examples of what not to do. Setting aside the all-caps yelling, telling your potential donors that "all hope is lost" is a terrible idea. If all hope is truly lost, why would I give you money? I saw wi...

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