marketing-smith.com

MarketingSmith — Forging Solutions for Today's Marketing Challenges

MarketingSmith offers your organization the expertise, detail and precision that crafts impressive results. MarketingSmith knows there is no one marketing or promotional approach that fits every organization. We give our clients one-on-one, detailed-oriented attention to forge the right strategy and execute a plan for your specific marketing needs. Sales and Marketing Conflict. Marketing ROI or Die.

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MarketingSmith — Forging Solutions for Today's Marketing Challenges | marketing-smith.com Reviews

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MarketingSmith offers your organization the expertise, detail and precision that crafts impressive results. MarketingSmith knows there is no one marketing or promotional approach that fits every organization. We give our clients one-on-one, detailed-oriented attention to forge the right strategy and execute a plan for your specific marketing needs. Sales and Marketing Conflict. Marketing ROI or Die.

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MarketingSmith — Forging Solutions for Today's Marketing Challenges | marketing-smith.com Reviews

https://marketing-smith.com

MarketingSmith offers your organization the expertise, detail and precision that crafts impressive results. MarketingSmith knows there is no one marketing or promotional approach that fits every organization. We give our clients one-on-one, detailed-oriented attention to forge the right strategy and execute a plan for your specific marketing needs. Sales and Marketing Conflict. Marketing ROI or Die.

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marketing-smith.com

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2011 March | MarketingSmith

http://marketing-smith.com/2011/03

Building a Strong Agency/Client Relationship (from the Agency Perspective). March 31, 2011. This is a follow-up to my recent post on the same topic, but I am tackling it from the agency perspective this time. If you’ve read my post on the client perspective some of the same themes are valid here as well. (see below). Open and honest communication is the backbone of the relationship, but there are some other key tips to offer when building that all-important client relationship. Always Put It in Writing.

2

Services | MarketingSmith

http://marketing-smith.com/services

We provide consulting as well as workshops to help maximize your marketing spend and ensure your client/vendor relationships are productive, efficient and positive. With in-depth knowledge and attention to detail, MarketingSmith will craft for you:. Integrated marketing/promotional strategy and execution. Evaluation of your current promotional strategy. Experiential and event marketing. Project and event management. Online and social media program development and execution. Development of Interagency Team.

3

Celebrity Endorsements | MarketingSmith

http://marketing-smith.com/category/celebrity-endorsements

Stop Throwing Spaghetti at the Wall: Strategies for Approaching Brands With Sponsorship Opportunities – PART 2. June 20, 2011. This is Part Two of a two-part post. Take a Multipronged Approach to Selling. Generic Presentations Are a Turnoff. S this sponsorship a good match for my target audience? How could we activate it at retail? Did you look at the website, and if so, how could it be integrated into the website activity? Don’t Ask What Our Plans Are or Who Our Target Audience Is. A Professional-lookin...

4

2011 January | MarketingSmith

http://marketing-smith.com/2011/01

They No Longer Work Here. January 21, 2011. On a recent post on Promomagazine.com. Where agencies provided solutions to client problems, they asked how companies can restructure themselves to best support integrated marketing initiatives. While the answer given was dead on, the bigger question facing both agencies and their clients is,. How do you best manage integrated marketing and promotions even as companies continue to downsize or eliminate marketing services departments altogether? Consumer promoti...

5

Agency Client Conflict | MarketingSmith

http://marketing-smith.com/category/agency-client-conflict

Perception is Reality In the Agency-Client Relationship Game. February 13, 2012. I came across this poster in one of my LinkedIn groups and it made me wonder if these perceptions are accurate it may explain the generally dysfunctional relationships clients and agencies have with one another. It may also explain why it appears so difficult to get things done in an agency. You didn’t know your agency thinks that way about you? So, the solution is simple communicate well, treat your agencies with respect an...

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