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Welcome to the metabrand online learning tool, developed by the GlobeThink team. Offers an outside/inside perspective on branding, informed by years as a successful marketing executive at the manager, director and VP level, plus more years as a general management consultant who works with organizations in a wide range of industries on internally branded initiatives for business improvement. Since 2003, Milo Paich’s Executive MBA course in.

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Welcome to the metabrand online learning tool, developed by the GlobeThink team. Offers an outside/inside perspective on branding, informed by years as a successful marketing executive at the manager, director and VP level, plus more years as a general management consultant who works with organizations in a wide range of industries on internally branded initiatives for business improvement. Since 2003, Milo Paich’s Executive MBA course in.
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Use Full Screen | metabrand.net Reviews

https://metabrand.net

Welcome to the metabrand online learning tool, developed by the GlobeThink team. Offers an outside/inside perspective on branding, informed by years as a successful marketing executive at the manager, director and VP level, plus more years as a general management consultant who works with organizations in a wide range of industries on internally branded initiatives for business improvement. Since 2003, Milo Paich’s Executive MBA course in.

INTERNAL PAGES

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1

Brand Tension

http://www.metabrand.net/blue_car.html

Tension: Negative or Positive? Article by Gautam Talwar of Rediffusion-Y&R in. April 12, 2013.

2

Good-Better-Best

http://www.metabrand.net/good_better_best.html

This classic form of product line structure offers three tiers of quality, each at a corresponding price point. Originating in U.S. mail-order catalogs from Montgomery Ward and Sears, the Good-Better-Best structure was used to market thousands of products from clothing to tools to appliances. Today, many branded offerings use some variation of Good-Better-Best., e.g., Silver-Gold-Platinum service packages and Economy-Business-First Class air travel.

3

Brand Community

http://www.metabrand.net/communities.html

Muñiz and O’Guinn defined the term as “a specialized, non-geographically bound community based on a structured set of social relations among admirers of a brand.” By 2009, Fournier and Lee had developed a practical classification of Pools, Webs and Hubs; outlined 18 roles for community members; and used keywords to differentiate the ambiance. Fournier, Susan and Lara Lee, “Getting Brand Communities Right,”. April 2009, 105-112. Further reference:. Journal of Consumer Research.

4

Brand Personality

http://www.metabrand.net/personality.html

Aaker, Jennifer L., “Dimensions of Brand Personality,”. Journal of Marketing Research. Vol XXXIV (August 1997) 347-356.

5

Behaviors

http://www.metabrand.net/behaviors.html

If a brand can have a personality and can engage in relationships, can the brand also behave? Brand behaviors are the human behaviors of the people who fulfill the brand’s promises – or not – as they sell, service, talk, write, tweet or otherwise represent the brand. In guiding the desired behaviors that will best represent a brand, two points of alignment are:. The brand’s personality. Which can display different degrees of formality in different life. The organization’s values.

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Business Capabilities - GlobeThink® » GlobeThink®

http://www.globethink.com/build/business-capabilities

Your M&A Transition. Your M&A Transition. With high-involvement learning fully customized fully yours. Learning opportunities are valuable. Attention is fleeting. Participants’ work time is expensive. This reality can make it worthwhile to invest in custom learning and to engage resources who will build it. But first, ask some pointed questions. Ask: How will you challenge us to clarify the situation? Ask: Will you do or delegate our custom project? Milo’s custom designs include:. Two simulations of oper...

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Stronger Brands - GlobeThink® » GlobeThink®

http://www.globethink.com/build/stronger-brands

Your M&A Transition. Your M&A Transition. Supported by the whole organization’s promises and performance. The job of managing a brand just keeps getting bigger. More choices fill the competitive space. Category lines are blurred. And on top of market pressure, today’s brands face high social expectations. In considering brand-related changes, don’t lose sight of your brand’s basics and fundamental strengths. Situate them in a bigger picture. In Finland and since 2014, at aSSIST. Where must we share contr...

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Welcome to the metabrand online learning tool, developed by the GlobeThink team. Offers an outside/inside perspective on branding, informed by years as a successful marketing executive at the manager, director and VP level, plus more years as a general management consultant who works with organizations in a wide range of industries on internally branded initiatives for business improvement. Since 2003, Milo Paich’s Executive MBA course in.

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