me.ugent.be
Data Analytics / Business Engineering / Marketing Engineering, Master program in English in Belgium, Data Mining, Business Intelligence, Predictive Analytics, Prescriptive Analytics, Customer Data Mining
http://www.me.ugent.be/index.htm
Faculty of Economics and Business Administration. As of 2014, the McKinsey Analytics Award is offered to the best UGent HIR/Data Analytics Student! Follow us on Twitter: @HIR ME. Data Analytics is an elective part of the two-year master program of Business Engineering at Ghent University. It offers five in-depth courses about predictive and prescriptive analytics and Big Data topics in English covering data-mining techniques. More specifically, the study mainly focuses on: Hadoop/Big Data/Spark.
crm.ugent.be
Master of Marketing Analysis
http://www.crm.ugent.be/disclaimer.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Marketing Analysis - Disclaimer. The publication of official texts (legal texts, decrees, regulations,.) on this website has no official character. In case of differences between the electronic text and the published text the published text prevails, unless differently stated. In spite of all efforts Ghent University cannot guarantee that the information on this website is up-to-date, correct and complete.
crm.ugent.be
Academic Papers about Customer Profitability
http://www.crm.ugent.be/profitability.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Customer Profitability. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. BENOIT D.F., VAN DEN POEL D. (2009), Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services. Expert Systems with Applications.
bigdata.ugent.be
Master of Marketing Analysis
http://www.bigdata.ugent.be/disclaimer.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Marketing Analysis - Disclaimer. The publication of official texts (legal texts, decrees, regulations,.) on this website has no official character. In case of differences between the electronic text and the published text the published text prevails, unless differently stated. In spite of all efforts Ghent University cannot guarantee that the information on this website is up-to-date, correct and complete.
predictiveanalytics.ugent.be
Academic Papers about Data Augmentation
http://www.predictiveanalytics.ugent.be/dataaugm.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Data Augmentation. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. BAECKE Ph and VAN DEN POEL D. (2010), Improving purchasing behavior predictions by data augmentation with situational variables. Forthcoming in International Journal of Information Techonology and Decision Making.
predictiveanalytics.ugent.be
Master of Marketing Analysis
http://www.predictiveanalytics.ugent.be/CI_start.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Marketing Analysis. The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:. From left to right: Front: Dr. Anita Prinzie, Koen De Bock, Prof. Dr. Dirk Van den Poel; Back: Dries Benoit, Griet Verhaert, Raminta Pilipaviciute, Michel Ballings and Philippe Baecke. Including customer churn, cross-sell, acquisition).
predictiveanalytics.ugent.be
Academic Papers about Marketing Optimization
http://www.predictiveanalytics.ugent.be/marketingoptimization.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Marketing Optimization. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. JONKER J.J., PIERSMA N. and VAN DEN POEL D. (2004), Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability. Expert Systems with Applications. 27 (2), 159-168.
predictiveanalytics.ugent.be
Predictive Analytics
http://www.predictiveanalytics.ugent.be/index.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Predictive Analytics. This website bundles scientific research about predictive analytics. The customer intelligence cluster of the Department of Marketing at Ghent University tries to be at the forefront of new developments in this field. Please use the navigation menu on the left. Marketing Analytics / Predictive Analytics for Marketing. Tijdschrift voor Economie and Management,. 48 (3), 371-403. BAECKE Ph an...
predictiveanalytics.ugent.be
Academic Papers about Customer Acquisition
http://www.predictiveanalytics.ugent.be/acquisition.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Customer Acquisition. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. PRINZIE A. and VAN DEN POEL D. (2010), Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis approach. Forthcoming in Journal of Intelligent Information Systems.
predictiveanalytics.ugent.be
Master of Marketing Analysis
http://www.predictiveanalytics.ugent.be/disclaimer.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Marketing Analysis - Disclaimer. The publication of official texts (legal texts, decrees, regulations,.) on this website has no official character. In case of differences between the electronic text and the published text the published text prevails, unless differently stated. In spite of all efforts Ghent University cannot guarantee that the information on this website is up-to-date, correct and complete.
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