techmarketingdiva.wordpress.com
The Four Questions | BANG! Accelerate your Tech Business
https://techmarketingdiva.wordpress.com/2013/06/28/the-four-questions
Accelerate your Tech Business. Useful news from around the web, insights on marketing from a tech diva and practical ideas from the BANG! Effective Cont—EXT-Based Marketing. June 28, 2013. The Four Questions tell your story from the “outside in.” (Cultural tip: The number 4 is considered unlucky in many Asian cultures.) (Photo credit: jlz). To get buyers to listen, you need to think outside-in. It comes down to what I call The Four Questions:. What problems do you solve (and for whom)? In B2B, you need t...
techmarketingdiva.wordpress.com
Effective Cont—EXT-Based Marketing | BANG! Accelerate your Tech Business
https://techmarketingdiva.wordpress.com/2013/06/16/effective-cont-ext-based-marketing
Accelerate your Tech Business. Useful news from around the web, insights on marketing from a tech diva and practical ideas from the BANG! A cautionary tale on fundamental positioning: why a launch announcement is more than a press release. The Four Questions →. Effective Cont—EXT-Based Marketing. June 16, 2013. What’s the big deal about content-based marketing? Is there content-free marketing? I think the right term is context-based marketing. Context is everything. Trade shows are a good illustration of...
techmarketingdiva.wordpress.com
A cautionary tale on fundamental positioning: why a launch announcement is more than a press release | BANG! Accelerate your Tech Business
https://techmarketingdiva.wordpress.com/2011/12/20/why-a-launch-announcement-is-more-than-a-press-release
Accelerate your Tech Business. Useful news from around the web, insights on marketing from a tech diva and practical ideas from the BANG! Lower TCD supports faster TTM for real ROI…The value proposition for IT buyers? Effective Cont—EXT-Based Marketing →. A cautionary tale on fundamental positioning: why a launch announcement is more than a press release. December 20, 2011. Mobeam: Behind the Scenes of an Overhyped Launch Inc.com. It can happen, and how to avoid it. Startups are rightly eager and anxious...