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Forbes: Paid online content can't supplant ad revs. Forbes Inc. Chief Executive Officer Steve Forbes said Tuesday that while media outlets may be able to reap more cash by charging readers for online content, it won't be enough to supplant ad sales. Forbes also said the entrance of Microsoft's (MSFT 28.81, 0.18, 0.63%) Bing into the online arena could give media outlets more leverage in charging for content that was previously free. On Wednesday, February 03, 2010. Links to this post. On its Website some...

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Forbes: Paid online content can't supplant ad revs. Forbes Inc. Chief Executive Officer Steve Forbes said Tuesday that while media outlets may be able to reap more cash by charging readers for online content, it won't be enough to supplant ad sales. Forbes also said the entrance of Microsoft's (MSFT 28.81, 0.18, 0.63%) Bing into the online arena could give media outlets more leverage in charging for content that was previously free. On Wednesday, February 03, 2010. Links to this post. On its Website some...

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new media etc | newmediaetc.blogspot.com Reviews

https://newmediaetc.blogspot.com

Forbes: Paid online content can't supplant ad revs. Forbes Inc. Chief Executive Officer Steve Forbes said Tuesday that while media outlets may be able to reap more cash by charging readers for online content, it won't be enough to supplant ad sales. Forbes also said the entrance of Microsoft's (MSFT 28.81, 0.18, 0.63%) Bing into the online arena could give media outlets more leverage in charging for content that was previously free. On Wednesday, February 03, 2010. Links to this post. On its Website some...

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newmediaetc.blogspot.com

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new media etc: January 2008

http://newmediaetc.blogspot.com/2008_01_01_archive.html

Email wins best marketing medium title. Datran Media (an online marketing firm specializing in email marketing) recently published the results of a survey. Which consists of 2,000 online marketers in December 2007 on the best performing medium for their online marketing efforts. EMail marketing came ahead of search and display. There are some very interesting statistics in this survey that many will find helpful. Search is the favored channel for complementing the email channel. Marketers from 90 compani...

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new media etc: Forbes: Paid online content can't supplant ad revs

http://newmediaetc.blogspot.com/2010/02/forbes-paid-online-content-cant.html

Forbes: Paid online content can't supplant ad revs. Forbes Inc. Chief Executive Officer Steve Forbes said Tuesday that while media outlets may be able to reap more cash by charging readers for online content, it won't be enough to supplant ad sales. Forbes also said the entrance of Microsoft's (MSFT 28.81, 0.18, 0.63%) Bing into the online arena could give media outlets more leverage in charging for content that was previously free. On Wednesday, February 03, 2010. Subscribe to: Post Comments (Atom).

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new media etc: 10 news media content in 2010

http://newmediaetc.blogspot.com/2009/12/10-news-media-content-in-2010.html

10 news media content in 2010. The news media is experiencing a renaissance. As we end the year, its state in 2009 can be summarized as a year of turmoil, layoffs and cutbacks in an industry desperately seeking to reinvent its business model and content. But despite the thousands of journalism jobs lost, the future has much hope and opportunity for those that are willing to adapt to a changing industry. 2 Real-Time News Streams. 4 Distributed Social News. 5 News Goes Mobile. 6 The Year of Geo-Location.

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new media etc: October 2008

http://newmediaetc.blogspot.com/2008_10_01_archive.html

Online Video Ad Spend to Surge 89% in 2007. Spending on online video advertising is expected to increase 89% in 2007 compared with 2006, according to a new eMarketer report, "Internet Video: Advertising Experiments and Exploding Content.". At some time early in 2010, one in 10 dollars devoted to internet advertising will go for video placements," said David Hallerman, eMarketer's senior analyst and author of the report. On Wednesday, October 08, 2008. Links to this post. Subscribe to: Posts (Atom).

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new media etc: November 2007

http://newmediaetc.blogspot.com/2007_11_01_archive.html

NYT' to axe 12 newsroom jobs now, management cuts next year. Bill Keller, executive editor of The New York Times, announced in a staff memo today that "there are going to be layoffs in the newsroom, for the first time in recent memory." He added that a "hiring freeze" will continue, with open positions filled internally, and next year "we also expect to eliminate a few management jobs in administrative areas.". Today we notified the Newspaper Guild that about a dozen support positions within the newspape...

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newmediaetc.blogspot.com

new media etc

Forbes: Paid online content can't supplant ad revs. Forbes Inc. Chief Executive Officer Steve Forbes said Tuesday that while media outlets may be able to reap more cash by charging readers for online content, it won't be enough to supplant ad sales. Forbes also said the entrance of Microsoft's (MSFT 28.81, 0.18, 0.63%) Bing into the online arena could give media outlets more leverage in charging for content that was previously free. On Wednesday, February 03, 2010. Links to this post. On its Website some...

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