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Brand naming principles and practice
Operative Words: Fibblestax: A Naming Storybook
http://operativewords.blogspot.com/2013/02/fibblestax-naming-storybook.html
Brand naming principles and practice. Fibblestax: A Naming Storybook. Have you heard about the boy who names everything? His name is Fibblestax. It’s him we have to thank for words like mother. You probably thought these elemental English words had no single inventor. I certainly did. But author Devin Scillian. Reveals the truth about where names really come from in his delightful children’s book, Fibblestax. I was first introduced to Fibblestax through Hugh Levaux. A client for whom I named. Fibblestax ...
Operative Words: Describe different
http://operativewords.blogspot.com/2009/10/describe-different_16.html
Brand naming principles and practice. Every invention begs this essential question of identity. The answer is found in the product's descriptor. A descriptor defines a thing, categorizing it, framing it, positioning it and signaling its intended future. A product that doesn't claim to break new ground adopts its category's standard convention. For example, a new, run-of-the-mill digital camera would be marketed as a "digital camera". The trouble is, innovation is easier done than said. It's a me-too prod...
Operative Words: The Names of MIT Media Lab: How to Describe an Innovation
http://operativewords.blogspot.com/2013/04/the-names-of-mit-media-lab-how-to.html
Brand naming principles and practice. The Names of MIT Media Lab: How to Describe an Innovation. There is nothing else quite like MIT Media Lab. Their mission to “invent a better future” has given us a better present. It’s Media Lab’s research and development that led to the Kindle and Nook, Rock Band and One Laptop Per Child. What’s an innovative product descriptor? As an example, a new camera launched last year called the Lytro. Light field camera. In this case, light field camera. It implies that othe...
Operative Words: Five Ways to Create Great, Free Domain Names
http://operativewords.blogspot.com/2013/11/five-ways-to-create-great-free-domain.html
Brand naming principles and practice. Five Ways to Create Great, Free Domain Names. Every company needs an Internet presence. With over 111 million (and counting! Coms already taken, finding a .com that exactly matches your name is not easy. Sometimes that’s not a big deal. I believe that it’s more important to have a great name than a great domain. For many companies, you can safely modify the perfect name with a descriptor to secure a .com. But if your website is. Here’s how to do it:. To combine colum...
Operative Words: Jaunt: The Story Behind the Name
http://operativewords.blogspot.com/2014/06/jaunt-story-behind-name.html
Brand naming principles and practice. Jaunt: The Story Behind the Name. 8220;You’re going to need to sit down.”. That was the understatement of the day. Taking a seat in my client’s office, cluttered with computers, video equipment and prototypes, I strapped on the Oculus Rift. I could swear that the ball was being tossed around me. But it wasn’t. It was a 3D video recording that so closely mirrored reality, I could only react by gasping and giggling. It was a real “ Mr. Watson, come here. Character and ...
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Fritinancy: Word of the Week: Rogue
http://nancyfriedman.typepad.com/away_with_words/2015/08/word-of-the-week-rogue.html
Names, brands, writing, and the language of commerce. Laquo; Five Naming Rules You Can Break with Impunity. August 03, 2015. Word of the Week: Rogue. Scoundrel, knave, scamp, mischievous person (noun; usually a man); aberrant, corrupt, uncontrollable, mischievous (adjective). Also a verb used in horticulture and agriculture: to weed out inferior or untypical ( rogue ) plants. Has been in the news because of the U.S. theatrical release, on July 31, of the fifth installment in the. Its murky origins haven’...
Fritinancy: Extra, Extra!
http://nancyfriedman.typepad.com/away_with_words/2015/08/extra-extra.html
Names, brands, writing, and the language of commerce. Laquo; Word of the Week: Rogue. Word of the Week: Bros ». August 05, 2015. Read all about ’em: names, slogans, and acronyms in the news (and the funny papers):. 0160;(Read the comments, too.). So why then are some start-ups called tech companies and others just companies? In search of the slippery definition of the modern tech company. New acronym (or backronym) in the news: CECIL, the Conserving Ecosystems by Ceasing the Importation of Large. The bos...
Nama Sutra: Two of a kind.
http://namasutra.blogspot.com/2015/05/two-of-kind.html
Thursday, May 14, 2015. Two of a kind. Try visualising twins. Most people of my vintage are likely to imagine a bowler hatted, walking stick wielding, black suit wearing, moustachioed imagery of two comic detectives who go by the names Thomson and Thompson. Now here’s the kicker: although they appear identical and have near-similar names, the fictional fact is, they aren’t at all twins! Can you see the games the mind plays? A cursory look at Bollywood and Kollywood will reveal the extent of predictabilit...
Nama Sutra: Panty And Friends
http://namasutra.blogspot.com/2015/03/panty-and-friends.html
Thursday, March 19, 2015. Panty is a very coy word. At least in India. It’s not to be bandied about in public. But if you’ve ever been to any of the IITs, chances are you’d have heard the boys talking about Panty excitedly as if it’s their chaddi-buddy. That’s because anyone with the surname ‘Pant’ is often addressed with this nickname! Another chap had a hairdo that resembled a porcupine which incidentally sounds like ‘Porukki Payan’ (or rascal in Tamil). From that day, his hostel mates ...A Gem of a St...
Nama Sutra: Rotten Apple Syndrome
http://namasutra.blogspot.com/2015/05/rotten-apple-syndrome.html
Thursday, May 28, 2015. What comes to your mind when you think of Veerappan? That sandalwood smuggler with the handlebar mousch, right? And what visuals fill your head when you imagine ‘Lewinsky’? Most hot-blooded men are likely to see a ‘buxom intern’ and ‘Bill Clinton’s cigar’. Let’s take one more question. If you travelled with a bloke named ‘Godse’, which historic incident is likely to cloud your worldview? The assassination of a much loved old man, no? Don’t you get what I am alluding to? Fortunatel...
Nama Sutra: Origin of Languages
http://namasutra.blogspot.com/2015/06/origin-of-languages.html
Thursday, June 18, 2015. A 1965 movie ‘Panchavarna Kili’. Is still etched in the minds of millions of Doordarshan viewers. Who can forget the epic sequence of KR Vijaya’s quivering lips over-emoting the ‘Tamizhukkum amudhendru per'. Number penned by poet Bharathidasan. Along with a liberal glimpse of the actress’s rubbery jaw and her pearly-pearlies, the song also gave us a hint of the meaning of ‘Tamil’. There are at least 770 more dialects to cover. If you lend me your ears, will be glad to leave y...
Nama Sutra: The Gender Benders
http://namasutra.blogspot.com/2015/07/the-gender-benders.html
Thursday, July 2, 2015. Bruce Jenner was the ultimate male icon. At least during the 1976 Montreal Olympics. He bested the Soviets in Decathlon and was celebrated as an American Hero and even billed as ‘the world’s greatest athlete’. Cut to 1 June 2015. Jenner smashed another record. This time as a woman. She became the fastest to clock one million followers on twitter (FYI: 4 hours and 3 minutes)! Ramesh Venkatesan would have been yet another web designer had he overlooked his urge to start dressing as ...
Nama Sutra: Being Poles Apart
http://namasutra.blogspot.com/2015/06/being-poles-apart.html
Friday, June 5, 2015. Every time someone tells you they know nothing about Poland, point them to the word ‘Schmuck’. The pejorative for a douchebag cum moron is derived from Yiddish word for the male genital organ which in turn comes from the Old Polish word ‘smok’ (meaning: grass snake). To be fair to the Poles, there’s a lot more to them than Schmucks and the stale old Polish Joke Books. The Wachowskis are a great advertisement for the country. The creators of The Matrix. The Polish language is widely ...
Nama Sutra: Being bird brained.
http://namasutra.blogspot.com/2015/04/being-bird-brained.html
Thursday, April 23, 2015. Kingfisher is the beer that made the Mallyas rich. Eagle is the handy thermos flask you carry to hospitals. Dove is the soap that claims it isn’t a soap. Penguin is the publisher of books you never cared to read. Crane is that paaku thool. Betel nut) with that irritating jingle. A top-of-mind-awareness test of bird names is likely to throw up such learned responses from the smartest of city dwellers. That’s how much we know about the winged creatures. Appearances and plumage als...
Nama Sutra: Say it with flowers
http://namasutra.blogspot.com/2015/02/say-it-with-flowers.html
Thursday, February 26, 2015. Say it with flowers. All of us are guilty of reducing flowers to the level of the Facebook ‘like’. It’s become the default placeholder reaction when you have pretty much nothing to say. Let me attempt to change things around by serving you some dew fresh trivia that will hopefully make your conversations more flowery. For every sunflower you’ve chanced upon, there’s a moonflower. Belonging to the Primrose family. Sometimes shapes influence the moniker. 'Dandelion'. Is derived...
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A Look at Life
A Look at Life. The ramblings of a caffeine-addicted slacker. Over-analyzing the world, one random occurrence at a time! Now that the post-holiday stupor has worn off, I feel that I should write a new post. It's been an interesting handful of weeks, folks. I can't really give details, but it was fun, it was tiring, it involved an almost. Amount of home-cooked food. An option. They literally wouldn't have let me if I tried. Heheh. On the subject of writing, the sixth chapter of. Though the second KotOR.
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8220;Sorry to interrupt your War! Tags: no tag / Add Comment. It just seems odd that it is worded as if the influenza were worse than WWI and somehow a greater tragedy. Http:/ www.humanillnesses.com/Infectious-Diseases-He-My/Influenza.html. Tags: no tag / Add Comment. Woke up with that hokie good morning alarm clock it does the job have egg and coco realise i slept only an hour my spine feeling fatigue i wanna lay back down it needs another 20 minutes. That eas five am. We wrapped at four.
Operative Words (Old Site)
Operative Words (Old Site). Brand naming principles and practice. The Operative Words blog has moved. Hi, thanks for visiting! This blog has moved to the new Operative Words website. The Self-Determination Project: The story behind the name. It was vital the name appealed to the populations Five Keys served, especially the incarcerated. I honestly had absolutely no idea, no intuition whatsoever what kind of name would appeal to them, so I went to prison to find out. Over two days at San Francisco...I bri...
Operative Words
I'm an award-winning linguist with 25 years of experience developing names. Operative Words is my agency. We specialize in succinct brand expression. The Weird Science of Naming New Products. A feature-length account of an. Operative Words naming project. One of the world’s most sought-after people when it comes to naming new businesses and products. What we do: Six words or fewer. Learn More About What We Do and How We Do It. Names by Operative Words. See the rest of the Portfolio. Of all the wordsmiths.
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La Función del Derecho
La Función del Derecho. Jueves, 3 de septiembre de 2009. A modo de Aclaración:. Dr Raúl Arredes y Dra. Cintia Arredes. Fuentes del Derecho – Clasificación. 191;FUENTES DEL DERECHO QUE SON? Medios a través de los cuales se exterioriza el derecho. 8226;LA COSTUMBRE ART. 17 DEL C. civil cuando la ley remite a ella. 8226;LA COSTUMBRE QUE LLENA VACIOS DE LEY. 8226;LA JURISPRUDENCIA (OJO SOLO EN CASO DE FALLOS PLENARIOS O DE CASACIÓN). 8226;LAS RESOLUCIONES ADMINISTRATIVAS. El Recurso de Amparo:. Doctrinariame...
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