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Segment
http://partners.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-21
εÎÎΠΠΠκÎ. SEGMENT – Neue Lebenssituationen – Neue Wege. SEGMENT (SEGmented Marketing for Energy efficient Transport) ist ein dreijähriges Forschungs- und Umsetzungsprojekt im Rahmen des europäischen Förderprogramms 'Intelligente Energie Europa (IEE)'. Es zielt darauf ab, das Mobilitätsverhalten zugunsten umweltfreundlicher Mobilitätsformen zu beeinflussen. Somit ergeben sich innerhalb einer Zielgruppe unterschiedliche Segmente, die sich jeweils hinsichtlich ihres Mobilitätsverhaltens und ihrer ...
Segment
http://partners.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-20
εÎÎΠΠΠκÎ. Ð ÐµÐ Ñ Ð Ðµ Ð Ð Ð Ñ Ð ÐµÐºÑ Ð. Ñ Ðµ Ð Ð Ð Ñ Ð Ð Ð ÐºÐ Ð Ð Ñ Ð Ñ ÐµÑ Ð Ð Ð Ñ Ð Ð ÐµÐ Ð Ð Ð Ðµ Ð Ð ÐºÐ Ð Ð Ð Ð Ð Ð Ð Ð Ð Ñ Ð Ð Ñ Ð Ð Ð Ð Ð Ð Ð ÐµÐ ÐµÐ Ð ÐµÑ Ð Ð Ð Ñ Ð Ñ Ð Ñ Ð Ð Ñ Ñ ÐÐ Ð Ð Ñ Ð Ð Ð . Ð Ñ Ð ÐºÐ Ð Ð Ð Ñ ÐµÐ Ñ ÐÑ Ð Ñ Ð :. Ð Ð Ñ Ð Ñ Ð ÐÐ Ð Ð Ð mÐ Ð ÐµÐ Ð Ð Ð Ð Ð Ð Ñ Ð Ð Ñ ÐµÐ Ð ÐµÐ Ñ Ð Ñ Ð Ð Ðµ Ð Ð ÐµÑ Ð Ð Ð ÐÐ Ð Ð Ñ. Ð Ñ Ð ÐµÑ Ð Ð Ð Ð Ñ ÐºÐµÑ Ð Ð Ð Ð Ð Ð ÐºÐ Ð Ð Ð Ð Ð Ð Ð Ð Ñ ÐµÐÐµÐ Ð Ð Ñ Ñ Ð Ð.
Segment
http://partners.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-5
εÎÎΠΠΠκÎ. The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Segment
http://partners.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-6
εÎÎΠΠΠκÎ. The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Segment
http://partners.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-90
εÎÎΠΠΠκÎ. Please click on the links below or on the tabs above to learn more about our survey process, our campaign development, campaign implementation and our results. GUIDANCE FOR OTHER CITIES. SEGMENT has generated a Golden Questions segmentation tool which limits the number of questions needed to be used in any new survey. Including questions in Dutch, German, Polish, Bulgarian, Portugese and Greek. Also, the SEGMENT Toolkit. In this toolkit, you will find:. A guide on identifying your audience.
TOTAL PAGES IN THIS WEBSITE
14
Segment
http://www.segmentproject.eu/hounslow/segment.nsf
εÎÎΠΠΠκÎ. A 3 year project persuading people to change their behaviour and adopt more energy efficient forms of transport. How Segmentation Works in Practice. P1 LB Hounslow - Schools. P1 LB Hounslow - Employees. P1 LB Hounslow - Health. P2 Almada - Schools. P2 Almada - University Students. P5 Utrecht - New Employees. P5 Utrecht - Schools. P5 Utrecht - New Residents. P6 Gdynia â New Employees. P6 Gdynia â Schools. P6 Gdynia â Health Centres. P7 Munich â New residents. P7 Munich â Migrants.
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-24
εÎÎΠΠΠκÎ. Uniwersalny model segmentacji marketingowej. I metodologia gromadzenia i analizy danych maksymalizuje integracjÄ pomiÄ dzy wartoÅ ciami Å ycia i „punktami zwrotnymi w Å yciu”. Model zostanie przetestowany i wdroÅ ony w Gdyni oraz 6 miastach partnerskich projektu, po czym bÄ dzie mógÅ zostaÄ dopasowany i wykorzystany we wszystkich 27 paÅ stwach czÅ onkowskich Unii Europejskiej. Skuteczne kampanie marketingowe odpowiednio skierowane do okreÅ lonej grupy docelowej. W celu zwiÄ kszenia. The so...
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-98
εÎÎΠΠΠκÎ. This site uses cookies, which are a small pieces of information that are stored directly on your device. They are not used to identify you personally. Sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. Typical content: randomly generated number. Typical content: randomly generated number. Typical content: randomly generated number. Expires: when user exits browser.
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-1
εÎÎΠΠΠκÎ. Segmented Marketing for Energy efficient Transport. SEGMENT is a 3 year IEE STEER funded project which will test the use of consumer market segmentation techniques in persuading people to change their travel behaviour and adopt more energy efficient forms of transport. This project aimed to maximise the impact of the campaigns through the use of two segmentation techniques:. Background to the Project. Change. As people change jobs, move home or undergo other major change, they reflect ...
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-5
εÎÎΠΠΠκÎ. The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-21
εÎÎΠΠΠκÎ. SEGMENT – Neue Lebenssituationen – Neue Wege. SEGMENT (SEGmented Marketing for Energy efficient Transport) ist ein dreijähriges Forschungs- und Umsetzungsprojekt im Rahmen des europäischen Förderprogramms 'Intelligente Energie Europa (IEE)'. Es zielt darauf ab, das Mobilitätsverhalten zugunsten umweltfreundlicher Mobilitätsformen zu beeinflussen. Somit ergeben sich innerhalb einer Zielgruppe unterschiedliche Segmente, die sich jeweils hinsichtlich ihres Mobilitätsverhaltens und ihrer ...
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-101
εÎÎΠΠΠκÎ. How Segmentation Works in Practice. In order to focus our campaigns and test the use of segmented marketing, each partner has used the 'SEGMENT Funnel' to target our travel marketing. Partners then have the opportunity to 'smarten up' existing campaigns or to target specific areas/individuals where they know a large proportion of a particular sub-segment are based. Please view example of the 'SEGMENT funnel' from LB Hounslow. LB Hounslow - Health Campaign. The sole responsibility for the c...
Segment
http://www.segmentproject.eu/hounslow/segment.nsf/Pages/SEG-4
εÎÎΠΠΠκÎ. Civic Centre, Lampton Road. Secretariat: Global to Local Ltd. Tim Cordy sec-tim@segmentproject.eu. Tel: 44 1273 251688. Anne Finnane sec-anne@segmentproject.eu. Tel: 44 1772 468112. The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.
Segment
http://www.segmentproject.eu/Hounslow/segment.nsf/pages/seg-13
εÎÎΠΠΠκÎ. Each city partner surveyed three target groups at different 'life change moments'. The attitudinal element of the survey remained constant within the different surveys. More information on how this was developed is contained within Deliverable SEGMENT 2.3 - Survey Methodology. Partners surveyed the following 'life change moments':. P1 Hounslow - Employees accessing the Civic Centre, patients attending healthcare facilities and parents of Year 1 pupils taking their children to school. The i...
TOTAL LINKS TO THIS WEBSITE
20
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