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Delivering smart, strategic solutions for tough marketing problems. Staffed by out-of-the-box thinkers, QualiData provides strategic advisory services for product innovation and brand improvement, grounded in findings from our proprietary marketing research studies. Global companies, industry associations and ad agencies also turn to QualiData for skills development workshops for their in-house research teams and marketers. See product innovation case studies. See brand communication case studies.

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Delivering smart, strategic solutions for tough marketing problems. Staffed by out-of-the-box thinkers, QualiData provides strategic advisory services for product innovation and brand improvement, grounded in findings from our proprietary marketing research studies. Global companies, industry associations and ad agencies also turn to QualiData for skills development workshops for their in-house research teams and marketers. See product innovation case studies. See brand communication case studies.

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Home - QualiData | qualidataresearch.com Reviews

https://qualidataresearch.com

Delivering smart, strategic solutions for tough marketing problems. Staffed by out-of-the-box thinkers, QualiData provides strategic advisory services for product innovation and brand improvement, grounded in findings from our proprietary marketing research studies. Global companies, industry associations and ad agencies also turn to QualiData for skills development workshops for their in-house research teams and marketers. See product innovation case studies. See brand communication case studies.

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Brand Communications - QualiData

http://www.qualidataresearch.com/ajax/brand.html

Delivering smart, strategic solutions for tough marketing problems. Discovering ways to distinguish brands in a competitive global market place. Case Study 1: Barilla. What does Italian Mean to You? A Brand Positioning Study. Determine ways to leverage Barilla’s Italian heritage. Create a competitively strong brand repositioning for the US market. This study’s objectives led us to the creation of a multi-layered research design among American consumers who appreciate Italian food and culture:. Understand...

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Our Team - QualiData

http://www.qualidataresearch.com/team.html

Delivering smart, strategic solutions for tough marketing problems. When you work with QualiData, you'll have direct access to our principals and to our team of social scientist-analysts and consultants. We add as many or as few high-powered team members as your engagement requires. Dr. Hy, Sharon, Dr. Renate and Dr. Liz are our core team members and Ron Littke is always on hand to handle our clients' videotaping and editing needs. Hy Mariampolski, Ph.D., Managing Director. A pioneer in the marketing app...

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Results - QualiData

http://www.qualidataresearch.com/results.html

Delivering smart, strategic solutions for tough marketing problems. QualiData’s Marketing Strategies: Outcomes of Recent Studies. Drawing on the resources in our qualitative methods tool box, QualiData’s custom research designs typically involve a carefully selected mix of methods. Take at look at this sampling of the outcomes of QualiData’s custom qualitative studies. Program concept evaluation and branding strategies: Liberty Science Center Museum and New York Hall of Science. Launch of branded high pe...

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Product Innovation - QualidData

http://www.qualidataresearch.com/ajax/product.html

Delivering smart, strategic solutions for tough marketing problems. Fill the pipeline with consumer-inspired product innovations. Case Study 1: Givaudan Flavors Corp. 8-Country Chicken Flavor Ethnography for Givaudan Flavors Corp. Observe home cooks across cultures and countries to discover authentic flavors for chicken dishes and for inspiring flavor product innovation. Outcomes for Givaudan’s Business. Learn more about our global ethnography for Givaudan … read Mrs. Wu Makes a Meal. Consumer-relevant p...

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Skills Development - QualiData

http://www.qualidataresearch.com/ajax/skills.html

Delivering smart, strategic solutions for tough marketing problems. Skills Development Programs for Marketers. Strengthen your team’s research rigor. More and more research is being handled in-house these days. Be sure that your team is up to speed on how to plan and implement best practices so that every study outcome will be valuable and strategic. Our skills development programs are fully customized to your needs and are taught by Dr. Hy and his team of skilled and experienced trainers. Training the T...

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Can’t You Just Ask People? | TheAnthroGuys

https://theanthroguys.org/2009/09/17/can’t-you-just-ask-people

Practicing Anthropology in Central California. Can’t You Just Ask People? September 17, 2009 in Uncategorized. One of my favorite stories about the inability of people to. The Handbook of Marketing Research. 2006] by Grover and Vriens has a good discussion of tacit knowledge. Chapter 4 is online. See especially pp. 110-117.) In most cases, you cannot simply ask someone what they want and expect to receive to very insightful answer. In New York, tackled the shower product area for Moen. They set up ca...

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Home - QualiData

Delivering smart, strategic solutions for tough marketing problems. Staffed by out-of-the-box thinkers, QualiData provides strategic advisory services for product innovation and brand improvement, grounded in findings from our proprietary marketing research studies. Global companies, industry associations and ad agencies also turn to QualiData for skills development workshops for their in-house research teams and marketers. See product innovation case studies. See brand communication case studies.

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