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Second Opinion Marketing: Practical marketing & communications solutions | secondopinionmarketing.co.uk Reviews
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Second Opinion Marketing is a marketing consultancy providing practical advice and support to small business owners and professionals
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Better business and marketing writing | Business marketing
http://secondopinionmarketing.co.uk/Articles/communicationandpromotions/Tips-for-better-business-writing.aspx
Free Fact Sheets and Advice. Tips for better business writing. First appeared in Second Opinion Marketing e-bulletin March 2012 - subscribe to the e-bulletin here. The one thing that really struck home from my research was how simple much of the advice is, yet how often we can ignore it. Here are just three ways we can all improve our business writing and marketing materials. Don’t flood your reader with information. Renowned copy writer Drayton Bird. I love the often quoted: “If I had had more tim...
Service sector businesses benefit from sale and marketing advice
http://secondopinionmarketing.co.uk/clients/default.aspx
Free Fact Sheets and Advice. Service sector businesses benefit from sale and marketing advice. Second Opinion Marketing work with a wide range of public and private sector clients, including a number of SMEs. For examples of the type of work we do read the individual client case studies below. Chase de Vere Investments. Learning and Skills Council - National Office. Learning and Skills Council London East. Learning and Skills Council Staffordshire. Learning and Skills Council Leicestershire. ATL Solution...
Marketing copywriting – writing to be read |Second Opinion Marketing
http://secondopinionmarketing.co.uk/Articles/communicationandpromotions/Writing-to-be-read-tips-for-better-marketing-copy.aspx
Free Fact Sheets and Advice. Writing to be read â tips for better marketing copy. First appeared in Second Opinion Marketing e-bulletin July 2013 - subscribe to the e-bulletin here. Ldquo;A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: 1. What am I trying to say? 2 What words will express it? 3 What image or idiom will make it clearer? 4 Is this image fresh enough to have an effect? George Orwell, Politics and the English Language. When you are writi...
Getting your marketing message right:marketing copy
http://secondopinionmarketing.co.uk/articles/communicationandpromotions/Getting-your-marketing-message-right.aspx
Free Fact Sheets and Advice. Getting your marketing message right. First appeared in Second Opinion Marketing e-bulletin February 2010 - Subscribe to the e-bulletin here. Get your business message across with ease. There is a step before you start writing any business communication, a step that’s often skipped. Before you can write about the benefits you offer to clients you must have a very clear picture of your typical client. Have you got this definition really buttoned down? Until you have a clear pi...
Marketing communications | Better marketing communications
http://secondopinionmarketing.co.uk/Articles/communicationandpromotions/The-importance-of-tuning-in-and-perfecting-your-message.aspx
Free Fact Sheets and Advice. The importance of tuning in and perfecting your message. First appeared in Second Opinion Marketing e-bulletin November 2011 - subscribe to the e-bulletin here. I was inspired to write this month’s e-bulletin by a regular conversation I have with clients. When discussing a client’s next direct mail piece, advert, blog, article or in fact any marketing communication I find I end up going through the same process, for the same reasons. There are two perspectives for every marke...
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Second Opinion Marketing: Practical marketing & communications solutions
Free Fact Sheets and Advice. Practical marketing and communications solutions. Second Opinion Marketing works with service sector business and independent professionals who want more from their marketing. We are known for practical, trusted advice about marketing. Our services are for you if:. You need ideas that will attract more customers. You want to get more business from existing clients. You need a better understanding of how your customers think and feel about you. A very good article. We nearly w...
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