styleguide.choicesprogramme.org styleguide.choicesprogramme.org

styleguide.choicesprogramme.org

Healthy Choices Styleguide

Style guide for the Healthy Choices logos and publications

http://styleguide.choicesprogramme.org/

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Healthy Choices Styleguide | styleguide.choicesprogramme.org Reviews
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Style guide for the Healthy Choices logos and publications
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1 choices guidelines
2 house style
3 typography
4 colours
5 choices logo
6 materials
7 print
8 video
9 templates
10 contact details
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choices guidelines,house style,typography,colours,choices logo,materials,print,video,templates,contact details,styleguide,welcome
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Healthy Choices Styleguide | styleguide.choicesprogramme.org Reviews

https://styleguide.choicesprogramme.org

Style guide for the Healthy Choices logos and publications

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styleguide.choicesprogramme.org styleguide.choicesprogramme.org
1

Healthy Choices Styleguide

http://styleguide.choicesprogramme.org/housestyle/typography

Consistent use of font in all Choices communication materials ensures a professional appearance and consistency of style. Two fonts can be used for Choices’ materials: Frutiger and Arial. The Frutiger font should be used for all external printed communication materials and text in TV campaigns. It is also the font used within the Choices stamp itself. Please note that this is not a standard font and in some cases may need to be purchased. Frutiger is available in the following weights and styles:.

2

Healthy Choices Styleguide

http://styleguide.choicesprogramme.org/housestyle/colours

To ensure consistency in appearance of the logo, standard colours must be applied when using the Choices stamp in communication materials or on-pack. Colours should be used for print, RGB. Colours for web based applications and PMS. Colours for printing Choices stationary. Below you will find the designated colour codes:. R = 0, G = 158, B = 224. R = 236, G = 127, B = 0. R = 255, G = 236, B = 0. StyleGuide by Schuttelaar and Partners.

3

Healthy Choices Styleguide

http://styleguide.choicesprogramme.org/materials/print

Posters and banners are perfect for enhancing the Choices message when organising a local Choices event. They are also a good means for improving the visibility of the programme in your own organisation. Examples of posters and banners can be downloaded below. StyleGuide by Schuttelaar and Partners.

4

Healthy Choices Styleguide

http://styleguide.choicesprogramme.org/choices_guidelines

Communicating about the Choices programme on-pack or in the media is vital to developing a local Choices initiative. Communication not only ensures that the initiative and logo become visible to the consumer, but it is also a great way to explain how the programme and logo work. Choices Packaging Guidelines (2013). StyleGuide by Schuttelaar and Partners.

5

Healthy Choices Styleguide

http://styleguide.choicesprogramme.org/housestyle

The house style of the Choices programme consists of many elements. There are for instance general rules for colour use, typography and how to place the logo on pack. The packaging and communication guidelines will help you design materials that are in line with the Choices style. Standard local versions to be used on-pack or in communication materials can be requested at the national Choices body or at the Choices International Foundation. The Healthy Choice logo consists of the following elements:.

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Welcome to the StyleGuide: the online manual for developing packaging or communication materials carrying the Choices stamp. We’ve developed this guide in order to maintain the consistent and clear style that is crucial to the strong identity of the Choices Programme and stamp. It will help to make the Choices stamp an easily recognisable and credible tool for making healthy choices easy all over the world. Can be downloaded. You can also download examples of Choices materials.

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