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tdgNeuroBrand | Exploring consumers’ subconscious relationship with consumer brands

Exploring consumers’ subconscious relationship with consumer brands

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Exploring consumers’ subconscious relationship with consumer brands

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1

Mirror Neurons and Building Brand Empathy | tdgNeuroBrand

https://tdgneurobrand.wordpress.com/2011/07/13/mirror-neurons-and-building-brand-empathy

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. Mirror Neurons and Building Brand Empathy. Mirror neurons – the neurons that trigger the same responses in the brain whether we do something ourselves or whether we simply observe someone else doing the same task are a crucial mechanism for learning. Mirror neurons also play a significant role in building brand empathy and influencing decisions about what products and brands we purchase. Packaging on the other hand...

2

Early sampling captures the shopper | tdgNeuroBrand

https://tdgneurobrand.wordpress.com/2011/07/11/sampling-shopper

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. Early sampling captures the shopper. It appears shoppers are more likely to experiment or try a new brand when shopping in the morning. Several studies have shown that there are higher levels of Dopamine in our bodies first thing in the morning. Dopamine has a number of important roles in the brain including controlling an individual’s reward/pleasure centres and motivation levels. Leave a Reply Cancel reply. Maker...

3

Neuromarketing Facts | tdgNeuroBrand

https://tdgneurobrand.wordpress.com/brain-facts

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. 70% of FMCG purchase decisions are made ‘at the shelf’. 80% of new product launches fail to deliver predicted results with the first 3 months. As much as 95% of our purchase decision making takes place in the subconscious mind. Conscious thought processing takes place at a speed of circa 50 bits per second. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:.

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Packaging vs the Brain: Battle for Shelf Stand-out | tdgNeuroBrand

https://tdgneurobrand.wordpress.com/2011/07/05/packaging-vs-the-brain-the-battle-for-shelf-stand-out

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. Packaging vs the Brain: Battle for Shelf Stand-out. FMCG brand managers are well aware how hard it is to gain the attention of hurried shoppers as they rush through supermarket aisles. But why is it that some brands find it easier to get noticed on shelf? One factor is the visual impact a brand’s packaging delivers. Successful packaging often has strong visual differentiation. In parallel cognitive processes steer ...

5

A deep male voice helps women remember | tdgNeuroBrand

https://tdgneurobrand.wordpress.com/2011/09/23/a-deep-male-voice-helps-women-remember

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. A deep male voice helps women remember. Advertisers take note: If you want women to remember the brand or product featured in your TV or radio ad use a male voice-over with a deep voice. A recent study by academics at the University of Aberdeen has found that memory in women is highly sensitive to male voice pitch. In an increasingly cluttered and fragmented media environment any tool to enhance advertising cut thr...

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tdgNeuroBrand | Exploring consumers’ subconscious relationship with consumer brands

Exploring consumers’ subconscious relationship with consumer brands. Tdg The Design Group. A deep male voice helps women remember. Advertisers take note: If you want women to remember the brand or product featured in your TV or radio ad use a male voice-over with a deep voice. A recent study by academics at the University of Aberdeen has found that memory in women is highly sensitive to male voice pitch. In an increasingly cluttered and fragmented media environment any tool to enhance advertising cut thr...

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