the-digital-digest.blogspot.com

The Digital Digest

Tuesday, 29 May 2012. Responsible Advocacy in Modern Day Public Relations. In 1947, Edward Bernays defined public relations as “the engineering of consent”. A modern day definition of an advocate is a person that is. 8220; inextricably identified with that organisation or cause for everyone who sees or hears you or even knows what you do for a living”. Parsons, P. 2004 p106). Like all corporations before them, non profit organisations use public relations activities to convey their key messages to their ...

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Tuesday, 29 May 2012. Responsible Advocacy in Modern Day Public Relations. In 1947, Edward Bernays defined public relations as “the engineering of consent”. A modern day definition of an advocate is a person that is. 8220; inextricably identified with that organisation or cause for everyone who sees or hears you or even knows what you do for a living”. Parsons, P. 2004 p106). Like all corporations before them, non profit organisations use public relations activities to convey their key messages to their ...

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https://the-digital-digest.blogspot.com

Tuesday, 29 May 2012. Responsible Advocacy in Modern Day Public Relations. In 1947, Edward Bernays defined public relations as “the engineering of consent”. A modern day definition of an advocate is a person that is. 8220; inextricably identified with that organisation or cause for everyone who sees or hears you or even knows what you do for a living”. Parsons, P. 2004 p106). Like all corporations before them, non profit organisations use public relations activities to convey their key messages to their ...

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the-digital-digest.blogspot.com

1

The Digital Digest: PR for PR

http://the-digital-digest.blogspot.com/2012/01/pr-for-pr.html

Sunday, 22 January 2012. It would seem slightly ironic that the PR industry needs, essentially, a PR overhaul. But it's true. Many a seasoned practitioner would be quick to admit at times, PR has had an image problem, regularly being confused with its cousin 'spin', which is characterised by tacky red tops and a certain Mr Clifford. Digital natives', or those who have grown up with and are familiar with the online world, have become accustomed to a new level of transparency, and "operate under the assump...

2

The Digital Digest: May 2012

http://the-digital-digest.blogspot.com/2012_05_01_archive.html

Tuesday, 29 May 2012. Responsible Advocacy in Modern Day Public Relations. In 1947, Edward Bernays defined public relations as “the engineering of consent”. A modern day definition of an advocate is a person that is. 8220; inextricably identified with that organisation or cause for everyone who sees or hears you or even knows what you do for a living”. Parsons, P. 2004 p106). Like all corporations before them, non profit organisations use public relations activities to convey their key messages to their ...

3

The Digital Digest: Conducting a Social Media Audit

http://the-digital-digest.blogspot.com/2012/01/conducting-social-media-audit.html

Saturday, 21 January 2012. Conducting a Social Media Audit. Tapscott and Williams posit that " the new mass collaboration is changing how companies and societies harness knowledge and capability to innovate and create value. 2006, p20). Whilst audits have been common practice in companies for the past 30 years, now, with the increasing expansion and fragmentation of the communication landscape and where "mass collaboration can reshape an industry overnight". Branding - check that all logos, slogans and c...

4

The Digital Digest: Augmented Reality: it's like real life...but better

http://the-digital-digest.blogspot.com/2012/01/augmented-reality-its-like-real-lifebut.html

Sunday, 29 January 2012. Augmented Reality: it's like real life.but better. Augmented Reality - it might sound a little like an oxymoron, considering you can rarely amplify reality itself. But with augment. Meaning 'to add more of the same thing', it indicates exactly that - a heightened real-time experience of a brand, of which we can learn more about the World around us. Before visiting one of 2 sites, one in Los Angeles and one in New York, where the AR experience would take place. Using the smart...

5

The Digital Digest: October 2011

http://the-digital-digest.blogspot.com/2011_10_01_archive.html

Monday, 24 October 2011. The Growing Significance of Transparency. Richard Edelman declared that "continuous, transparent - and even passionate - communications is central to success.". Edelman, R. 2007). If we consider that transparency, according to David Phillips and Philip Young, can be defined as " openness, communication and accountability,". Friday, 14 October 2011. Why no news is not always good news. Image: via Blackberry phone. It's a journalists' dream headline: Apple and Blackberry Crumble.

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Tuesday, 29 May 2012. Responsible Advocacy in Modern Day Public Relations. In 1947, Edward Bernays defined public relations as “the engineering of consent”. A modern day definition of an advocate is a person that is. 8220; inextricably identified with that organisation or cause for everyone who sees or hears you or even knows what you do for a living”. Parsons, P. 2004 p106). Like all corporations before them, non profit organisations use public relations activities to convey their key messages to their ...

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