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A The Branding Tape. The Branding Tape es un blog sobre branded content audiovisual. Nuestra misión es analizar, descubrir y aprender sobre los contenidos, estrategias y producciones audiovisuales que realizan las marcas para sus audiencias. Facebook y el poder de conectar personas para descubrir historias. Por qué nos atraen tanto las historias? La delgada línea entre el branded content y la publicidad. AXE Hair Tutorials: Una vuelta de tuerca al aburrido how-to. Suscríbete a nuestra newsletter.

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Juan Polo Meca

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HOME - The Branding Tape | thebrandingtape.com Reviews

https://thebrandingtape.com

A The Branding Tape. The Branding Tape es un blog sobre branded content audiovisual. Nuestra misión es analizar, descubrir y aprender sobre los contenidos, estrategias y producciones audiovisuales que realizan las marcas para sus audiencias. Facebook y el poder de conectar personas para descubrir historias. Por qué nos atraen tanto las historias? La delgada línea entre el branded content y la publicidad. AXE Hair Tutorials: Una vuelta de tuerca al aburrido how-to. Suscríbete a nuestra newsletter.

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thebrandingtape.com thebrandingtape.com
1

GoPro y el espejo de Blancanieves

http://www.thebrandingtape.com/como-lo-hace/gopro

GoPro y el espejo de Blancanieves. Quizás el mayor éxito de GoPro es haberse convertido en una marca capaz de inspirar a centenares de otras marcas y personas en todo el mundo que no tienen nada que ver con el universo de la captación de imágenes. Es de esas marcas que llegan con una idea rompedora y cambian todo. A pesar de ser bastante joven. GoPro es puro branded content desde su primer prototipo. Como dice su nombre, “toma nuestra cámara and go pro”. GoPro llegó al mercado además en el momento correc...

2

¿Por qué nos atraen tanto las historias?

http://www.thebrandingtape.com/inspiran/porque-atraen-historias

Por qué nos atraen tanto las historias? Dice la RAE que una historia es la. Relación de cualquier aventura o suceso. La narración y exposición de los acontecimientos pasados y dignos de memoria, ya sean públicos o privados. La Historia es la narración de nuestra vida, el libro que registra todo lo que nos sucede. Es por tanto el único documento que tenemos para entender qué pasó y que plasmará inevitablemente lo que hacemos. Nada La pérdida del tiempo. Ese alguien ya estaría pensando. Los consumidores co...

3

The North Face, la insaciable necesidad de explorar lo desconocido

http://www.thebrandingtape.com/como-lo-hace/the-north-face

The North Face, la insaciable necesidad del ser humano por explorar lo desconocido. Cómo lo hace,. The North Face es una marca global de ropa técnica de acción orientada al outdoor y camping así como a las condiciones extremas: nieve, alpinismo y montañismo. Como todas las marcas de moda, ha desarrollado un branding muy particular basado en una serie de actitudes que se identifican en distintos momentos de consumo. The Explorer: la razón de existir de la marca. A nivel de contenido, es también muy intere...

4

Cómo lo hace Archives - The Branding Tape

http://www.thebrandingtape.com/category/como-lo-hace

Asisa y su Publiterapia, cuánto cuesta hacer un how-to? IKEA FOOD Tips, cómo destacar entre mil consejos iguales. Facebook y el poder de conectar personas para descubrir historias. AXE Hair Tutorials: Una vuelta de tuerca al aburrido how-to. Bebidas energéticas: zarpando para evitar el naufragio en un mar de igualdad. The North Face, la insaciable necesidad del ser humano por explorar lo desconocido. Page 1 of 5. Copyight 2013 by DW Fixel. Proudly powered by WordPress. Theme DW Fixel by DesignWall.

5

Sobre esta web - The Branding Tape

http://www.thebrandingtape.com/sobre

Sobre qué trata The Branding Tape. Que surge tras The Branding Tape es ser un punto de encuentro para debatir sobre las acciones publicitarias de contenido a nivel audiovisual que realizan las marcas, a veces bien llamado branded content. Una vaca en branded content. La vaca es nuestra representación visual de la palabra. Mi nombre es Juan Polo. Y soy un realizador que ejerce como Director Creativo especializado en crear contenidos audiovisuales para marcas en una importante agencia española. Hasta l...

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HOME - The Branding Tape

A The Branding Tape. The Branding Tape es un blog sobre branded content audiovisual. Nuestra misión es analizar, descubrir y aprender sobre los contenidos, estrategias y producciones audiovisuales que realizan las marcas para sus audiencias. Facebook y el poder de conectar personas para descubrir historias. Por qué nos atraen tanto las historias? La delgada línea entre el branded content y la publicidad. AXE Hair Tutorials: Una vuelta de tuerca al aburrido how-to. Suscríbete a nuestra newsletter.

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