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HARISH VASUDEVAN | Harish Vasudevan's Collection
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Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. Is old media thinking killing new media? June 29, 2016. On radio here in Bangalore there is an educational institution that runs a campaign that has one ad that goes something like this. Boy: Why did a tree not fall on Newton, instead of just an apple. Then I wouldn’t have to learn about gravity. VO: Don’t hate studies. Come to us, we’ll make you enjoy it. Boy: Oh Newton, I did not know you were so great. Perhaps ...
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Is it worth the effort? | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2015/01/19/is-it-worth-the-effort
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. Is it worth the effort? Is it worth the effort? January 19, 2015. In any Indian city, you are unlikely to see a car with no scratches or dents. It seems to be the price to pay for car ownership. Everyone, except me. Our car is 2 months old and has been pretty much unscathed. Till today. At a traffic light, a car whose driver was engrossed on his phone scratched our car and got away in the traffic. How smartly you ...
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What’s your story? | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2015/01/07/whats-your-story
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. What’s your story? What’s your story? January 7, 2015. Today I saw the trailer of a movie called Shamitabh. This reminded me of something I read about the conception of the movie. What did Balki say to Amitabh at a party that not just communicated the story but got him excited enough to say yes? That is the kind of story telling we need on our brands every day. I have something to tell you’. Enter your comment here.
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GUILTY, TILL PROVEN INNOCENT | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2014/09/29/guilty-till-proven-innocent
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. GUILTY, TILL PROVEN INNOCENT. GUILTY, TILL PROVEN INNOCENT. September 29, 2014. Remember what you learnt in school? Well time to forget it. 2 instances over the past two days make me feel that a new era is upon us, which has relevance to us as human beings and brands. Another woman posted this picture. WHOEVER WROTE THIS PR NOTE NEEDS TO BE FIRED AND FED ALL THOSE ROACHES! AND WHY WOULD WE THREATEN YOU? The cockro...
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10 marketing and advertising stories I enjoyed reading over the last 7 days: August 9, 2015 | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2015/08/09/10-marketing-and-advertising-stories-i-enjoyed-reading-over-the-last-7-days-august-9-2015
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. 10 marketing and advertising stories I enjoyed reading over the last 7 days: August 9, 2015. 10 marketing and advertising stories I enjoyed reading over the last 7 days: August 9, 2015. August 9, 2015. Best global digital campaigns from last week. I particularly liked the work from P&G AP which uses influencers. Responding to social media complaints. Facts to make you sound intelligent:. Just as marketing to influ...
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My boss is useless..He said. | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2014/06/02/my-boss-is-useless-he-said
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. My boss is useless.He said. My boss is useless.He said. June 2, 2014. Couple of weeks ago I got talking to a colleague and he said ‘My boss is useless.’. That was quite a dramatic statement, so I asked him, as he expected of course, for the reason to make that claim. Having vented his frustration he went off his way. In no particular order the attributes I have enjoyed, and not, from my bosses are. I could really ...
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Where does the brand begin? #Oberoidomore | Harish Vasudevan's Collection
https://harishvasudevan.wordpress.com/2015/01/21/where-does-the-brand-begin-oberoidomore
Harish Vasudevan's Collection. Random thoughts on marketing, advertising and related stuff. Where does the brand begin? Where does the brand begin? January 21, 2015. This is The Oberoi Bangalore. Or at least some parts of it. This morning around 5.30 am I was on my morning walk when I saw a man lying on MG road outside the hotel gates. I took a double take as you NEVER see anyone lying across any road, let alone one as busy as MG Road. Inspite of repeated asking they refused. I was pretty disappointed wi...