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eddie, Author at UnityReports Blog
http://blog.unityreports.com/author/eddie
September 9, 2016. September 9, 2016. We added a cool new feature that allows you to export joined sales data. One CSV file filled with order, invoice, return , customer, products and product attributes ready for any further processing you might need. The new version is here. September 2, 2016. September 2, 2016. We’ve been working hard on a new version of UnityReports. Here’s a quick overview of the latest changes. Faster Segmentation and Filtering. 7 Reasons Why Measuring Your Sales Funnel Is Important.
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Why Determining Your Customer Lifetime Value Is A Must
http://blog.unityreports.com/determining-customer-lifetime-value-must
Why Determining Your Customer Lifetime Value Is A Must. June 22, 2015. What Is Customer Lifetime Value? If it costs you $400 to acquire a customer, you want be able to make $400 off that same customer within a certain amount of time to have a healthy cash flow. It’s absolutely imperative that your cost to acquire a customer balances with your CLV. If you only focus on transactional customer value. The Role of Segmentation. Not all customers are of equal value. Segmentation helps you better predict yo...
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Why Segmentation Still Matters Even With the Emergence of Big Data
http://blog.unityreports.com/segmentation-still-matters-even-emergence-big-data
Why Segmentation Still Matters Even With the Emergence of Big Data. June 17, 2015. The emergence of big data and the fact that it’s extremely relevant for the marketing world has definitely changed the way E-commerce works. So what is it? Simply put, it’s just a term used to describe data sets that are way too big and complex to be processed by using standard applications and methods. The mistake many marketers make is ignoring this aspect, since they believe that big data is all that matters because it ...
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Simulate a live Magento shop
http://blog.unityreports.com/made-magento-ecommerce-store
How we made our very own Magento e-commerce store. October 17, 2014. October 17, 2014. Used by more than 200,000 online retailers including names like Nike, Samsung and Ford, Magento. Is one of the most widespread online shop systems. It is robust, packed with features, incredibly flexible and well documented. We know this because we used it for several years now, on more than 30 successful e-commerce websites. Building a Basic Magento Store. In our case, we used version 1.9.0.1. Our customers we needed ...
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How to upgrade Magento's reporting system
http://blog.unityreports.com/upgrade-magento-reporting-system
How to upgrade Magento’s reporting system. November 12, 2014. November 14, 2014. Magento is a great ecommerce platform for many reasons. There’s the Open Source edition (and the community support that goes along with it), it’s highly scalable, can be integrated with payment gateways, you can create many online stores from one backend and is SEO friendly. However, Magento is not without its problems in this case,the reporting system. What is the Magento reporting system missing? We have developed a SAAS B...
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Welcome to UnityReports blog!
http://blog.unityreports.com/welcome-to-unityreports-blog
Welcome to the UnityReports Blog! September 12, 2014. September 23, 2014. So, what do we actually do? In the simplest possible terms, UnityReports provides you with an ecommerce dashboard. We merge data from your Google Analytics, Google AdWords and your ecommerce platform (Magento, for example), serving it up in one easy-to-understand dashboard like this:. Do we do that? Or in other words, what do we are we trying to achieve? Simple. We want to help you sell more! The data isn’t accurate. First of all, ...
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Easy Tips That Will Increase Average Order Value
http://blog.unityreports.com/easy-tips-will-increase-average-order-value
Easy Tips That Will Increase Average Order Value. June 3, 2015. June 3, 2015. One of the key factors that determine the profit of your e-Commerce business is the. Average order value (AOV). It’s an important metric for your business that you should not neglect. The AOV formula looks like this: revenue/number of orders. Why You Should Improve Your Average Order Value. Before I present to you some easy tips you can start implementing today, I’m going to tell you what the most important. First of all,.
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Key Performance Indicators That Are Important for Every Manager - UnityReports Blog
http://blog.unityreports.com/key-performance-indicators-important-every-manager
Key Performance Indicators That Are Important for Every Manager. August 12, 2015. Key Performance Indicators (KPIs). Are important metrics that every company should use in order to measure its performance and increase its growth. The first step is understanding them. Key Performance Indicators that give you insights about your customers’ behavior. This also reflects whether or not customers had a great experience with your company. Moreover, it tells you if said customers are willing to recommend you...
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What You Can Do to Improve Your Website's Conversion Rate - UnityReports Blog
http://blog.unityreports.com/can-improve-websites-conversion-rate
What You Can Do to Improve Your Website’s Conversion Rate. July 28, 2015. Determining your audience to perform a desired action requires more small tweaks than major changes. In order to raise your conversion rate and consequently your sales, you need to focus on the details. The only real problem comes in determining if the changes you make are in the right direction. Why focus on Conversion Rates in the first place? Convincing more individuals to take that next step means that your sales process is mor...
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KPIs You Should Consider for Your eCommerce Business - UnityReports Blog
http://blog.unityreports.com/kpis-consider-ecommerce-business
KPIs You Should Consider for Your eCommerce Business. June 30, 2015. Key performance indicators) are used to measure the strategic goals of your ecommerce business. They also monitor the progress you’re making with your activities. By analyzing your KPIs, you will be able to tell whether your online business is going in the right direction. Choosing what KPIs to measure depends upon your goals in regards to increasing the traffic on your website, boosting sales, or increasing conversion rates. It’s...
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