webmetricsandseo.blogspot.com
Web Metrics and SEO: What's changed? The Consumer.
http://webmetricsandseo.blogspot.com/2012/11/whats-changed-consumer.html
Web Metrics and SEO. Monday, November 5, 2012. A little history first…. For the most part, it seems that what was important three years ago from a marketing perspective, remains and will always remain relevant—finding, understanding and engaging the consumer. The biggest change: The consumer. The same day (Sterling, 2012).”. The study also monitored ‘“simultaneous” screen usage (TV smartphone, PC smartphone, TV laptop) (Sterling, 2012)”’ and found that “77 percent of T...A recent study by Forrester (Sver...
webmetricsandseo.blogspot.com
Web Metrics and SEO: Urban Outfitters Wants to Know You
http://webmetricsandseo.blogspot.com/2012/12/urban-outfitters-urbn-now-with-over-400.html
Web Metrics and SEO. Tuesday, December 11, 2012. Urban Outfitters Wants to Know You. URBN’s holiday catalog stirred some controversy this year, thanks to items like the “$18 “Let’s f- - - reminisce” book, a $16 “It was all f- - - awesome” photo album and a profane candle that would make your grandmother blush ("‘Edgy’ Urban Outfitters’,” 2012).”. The Big Three: Coremetrics, Adobe/Omniture, Google Analytics. Google Analytics and Coremetrics are perhaps easier to use than Omniture, which often requires ver...
webmetricsandseo.blogspot.com
Web Metrics and SEO: Google Analytics: Goals, Funnels and Filters
http://webmetricsandseo.blogspot.com/2012/12/google-analytics-goals-funnels-and.html
Web Metrics and SEO. Monday, December 3, 2012. Google Analytics: Goals, Funnels and Filters. Beyond “Standard Reporting” metrics—i.e. visits, unique visitors, pageviews, pages/visit, bounce. Rate—Google Analytics provides several ways to track and refine results to provide us with actionable results and customized reporting based on unique goals and analytics needs. Of course, I am referring to Goals, Funnels and Filters which I will describe in further detail. This goal helps us keep track of visitor en...
webmetricsandseo.blogspot.com
Web Metrics and SEO: The Challenge of Online Advertising: Reaching the Consumer
http://webmetricsandseo.blogspot.com/2012/11/the-challenge-of-online-advertising.html
Web Metrics and SEO. Tuesday, November 6, 2012. The Challenge of Online Advertising: Reaching the Consumer. 8220;Knowing and understanding targeted customers is the overarching rule of exceptional companies.”. Alan Hall (Hall, 2012). The Challenge of Online Advertising: Reaching the Consumer. First half, a 14% increase year-over-year." Digital video advertising grew 18% since this time last year, and search marketing “brought in 8.1 Billion in the first six months of 2012, up 19% from last ...While the r...
webmetricsandseo.blogspot.com
Web Metrics and SEO: Google Analytics for Your Blog
http://webmetricsandseo.blogspot.com/2012/11/google-analytics-for-your-blog.html
Web Metrics and SEO. Tuesday, November 27, 2012. Google Analytics for Your Blog. Therefore, I will highlight a few basic GA metrics and reports that I find very useful to bloggers. Before getting lost in a sea of analytics, I think it is a good idea to ask the questions that are important to you and your blog’s success. For the purpose of my blog, I would like to explore ways to build readership- but, to do that, I first need to. Understand my audience better, which brings up a few questions:. To attempt...
webmetricsandseo.blogspot.com
Web Metrics and SEO: December 2012
http://webmetricsandseo.blogspot.com/2012_12_01_archive.html
Web Metrics and SEO. Tuesday, December 11, 2012. Urban Outfitters Wants to Know You. URBN’s holiday catalog stirred some controversy this year, thanks to items like the “$18 “Let’s f- - - reminisce” book, a $16 “It was all f- - - awesome” photo album and a profane candle that would make your grandmother blush ("‘Edgy’ Urban Outfitters’,” 2012).”. The Big Three: Coremetrics, Adobe/Omniture, Google Analytics. Google Analytics and Coremetrics are perhaps easier to use than Omniture, which often requires ver...
webmetricsandseo.blogspot.com
Web Metrics and SEO: Facebook Advertising vs Google AdWords
http://webmetricsandseo.blogspot.com/2012/11/facebook-advertising-vs-google-adwords.html
Web Metrics and SEO. Tuesday, November 13, 2012. Facebook Advertising vs Google AdWords. Facebook: A year in review. The year 2012 has been rough on Facebook. On May 16, 2012, GM announced it would no longer advertise on Facebook, pulling $10 million in ad dollars from the site (Vera, 2012). Two days later, Facebook went public, and stocks immediately. Despite the disappointing news in 2012 for most shareholders, Facebook still reached the 1 billionth user mark this year. Why not advertise on Facebook?
webmetricsandseo.blogspot.com
Web Metrics and SEO: November 2012
http://webmetricsandseo.blogspot.com/2012_11_01_archive.html
Web Metrics and SEO. Tuesday, November 27, 2012. Google Analytics for Your Blog. Therefore, I will highlight a few basic GA metrics and reports that I find very useful to bloggers. Profile your Blog . Before getting lost in a sea of analytics, I think it is a good idea to ask the questions that are important to you and your blog’s success. For the purpose of my blog, I would like to explore ways to build readership- but, to do that, I first need to. Tuesday, November 13, 2012. Facebook: A year in review.
webmetricsandseo.blogspot.com
Web Metrics and SEO: Is content or conversation king of social marketing?
http://webmetricsandseo.blogspot.com/2012/11/is-content-or-conversation-king-of.html
Web Metrics and SEO. Tuesday, November 13, 2012. Is content or conversation king of social marketing? As social media evolves, our understanding of it as social marketers changes too. Perhaps this explains why many professionals say that content, once "king," has now been dethroned by conversation—that is engaging with the consumer (Novak, 2010). While I definitely share Novak's enthusiasm. What am I going to say." (This, Van Hoof, explained is the content). Who will create and manage this content? 8220;...
