yourbrandreps.blogspot.com

Your Brand Reps

Building A Strong Brand Through Human Relationships (c)2009. Friday, June 11, 2010. Marketing = Building Relationships. Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its most basic components, marketing is really nothing more than relationship-building. Think about it. If we seek to build a long-term relationship, there are four factors that must be present if the relationship is to be successful over the long-term. That is ...

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Your Brand Reps | yourbrandreps.blogspot.com Reviews

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Building A Strong Brand Through Human Relationships (c)2009. Friday, June 11, 2010. Marketing = Building Relationships. Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its most basic components, marketing is really nothing more than relationship-building. Think about it. If we seek to build a long-term relationship, there are four factors that must be present if the relationship is to be successful over the long-term. That is ...

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Your Brand Reps | yourbrandreps.blogspot.com Reviews

https://yourbrandreps.blogspot.com

Building A Strong Brand Through Human Relationships (c)2009. Friday, June 11, 2010. Marketing = Building Relationships. Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its most basic components, marketing is really nothing more than relationship-building. Think about it. If we seek to build a long-term relationship, there are four factors that must be present if the relationship is to be successful over the long-term. That is ...

INTERNAL PAGES

yourbrandreps.blogspot.com

1

Your Brand Reps: The Authentic Brand (2/2)

http://yourbrandreps.blogspot.com/2009/10/authentic-brand.html

Building A Strong Brand Through Human Relationships (c)2009. Tuesday, October 20, 2009. The Authentic Brand (2/2). Much of modern marketing over the last few decades tried to create facades around brands. Unfortunately, sometimes it wasn't that the brand offered a benefit that was truly unique but that the brand was only positioned that way. All this change will not be good for every business. Soon after September 11, 2001, I began hearing "authenticity" mentioned as a driving force in Americans' lives a...

2

Your Brand Reps: March 2009

http://yourbrandreps.blogspot.com/2009_03_01_archive.html

Building A Strong Brand Through Human Relationships (c)2009. Saturday, March 21, 2009. Advertising in a Swimsuit: What's right and what's wrong with the ADDY Awards. This article first appeared in GSA Business. In 2002 and generated quite a bit of controversy. I thought readers might enjoy seeing it again. After all, advertising is an art. The competition is not intended to be another Effies.". So, what's good about ADDY Night? It's important that the Greenville Ad Club not lose money. GAC sponsors t...

3

Your Brand Reps: June 2010

http://yourbrandreps.blogspot.com/2010_06_01_archive.html

Building A Strong Brand Through Human Relationships (c)2009. Friday, June 11, 2010. Marketing = Building Relationships. Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its most basic components, marketing is really nothing more than relationship-building. Think about it. If we seek to build a long-term relationship, there are four factors that must be present if the relationship is to be successful over the long-term. That is ...

4

Your Brand Reps: Evaluating Brand Strategy (Chapter 2/5)

http://yourbrandreps.blogspot.com/2009/12/evaluating-brand-strategy-chapter-25.html

Building A Strong Brand Through Human Relationships (c)2009. Saturday, December 5, 2009. Evaluating Brand Strategy (Chapter 2/5). Nope In fact, you are never done. But at some point you will have to set it all down for a while and work the strategy as best you can. Is the strategy relevant? As part of this exercise, ask them (and yourself) these six questions:. 1 Can we deliver on the promises made in this brand strategy? 3 Is the strategy and its brand promise relevant to customers? 5 Can a competitor e...

5

Your Brand Reps: SWOTting the Brand (Chapter 2/4)

http://yourbrandreps.blogspot.com/2009/11/swotting-brand-chapter-22.html

Building A Strong Brand Through Human Relationships (c)2009. Friday, November 13, 2009. SWOTting the Brand (Chapter 2/4). What are its weaknesses? Next, tackle opportunities. What are the opportunities for your brand reputation? What can it be that it is not now? What preferred associations and perceptions are there available to you? What weaknesses are there for your brand? They better or you need another strategy. Strength Strength Opportunity = Brand Strategy. What this process allows is both brainsto...

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Your Brand Reps

Building A Strong Brand Through Human Relationships (c)2009. Friday, June 11, 2010. Marketing = Building Relationships. Before we leave this section, let me offer one more perspective, perhaps the bird's eye view of brand strategy. Broken down to its most basic components, marketing is really nothing more than relationship-building. Think about it. If we seek to build a long-term relationship, there are four factors that must be present if the relationship is to be successful over the long-term. That is ...

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