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Marketing ROI or DIE!Analysis and commentary on what Marketing ROI means and what is being done to increase it.
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Analysis and commentary on what Marketing ROI means and what is being done to increase it.
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Rebekah Paul
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Rebekah Paul
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View this contact
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Marketing ROI or DIE! | marketingroiordie.com Reviews
https://marketingroiordie.com
Analysis and commentary on what Marketing ROI means and what is being done to increase it.
10 Tips to Build an Influencer Marketing Campaign | Marketing ROI or DIE!
http://www.marketingroiordie.com/2011/08/22/ten-tips-to-build-an-influencer-marketing-campaign
Marketing ROI or DIE! 10 Tips to Build an Influencer Marketing Campaign. 10 Tips to Build an Influencer Marketing Campaign. August 22nd, 2011. I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. Who happens to be a male version of my Bella. Here are 10 tips for your influencer marketing campaign, per Influencers in this category (numbers correspond to quoted sources at bottom):. Not everyone is an...
Social Media Marketing | Marketing ROI or DIE!
http://www.marketingroiordie.com/category/social-media-marketing
Marketing ROI or DIE! Archive for the ‘Social Media Marketing’ Category. 10 Tips to Build an Influencer Marketing Campaign. August 22nd, 2011. I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. What GM Teaches Us About Social Media ROI. July 24th, 2011. General Motors recently announced. Among other soft ROI indicators. Is there something that GM knows that we don’t? March 14th, 2010. R, who quip...
Marketing ROI or DIE! » Partner Program
http://www.marketingroiordie.com/partner-program
Marketing ROI or DIE! July 21st, 2011. I am seeking companies that have helpful business products and services to write about in the future for my new blog, BYOB.net. They must be of the nature to help Build Your Own Business. And can be a tool, eBook, video series, or anything else that I can verify has real value to my readership, and whereby we can create an affiliated exchange. Products may be compared and contrasted to similar offerings. Email me at rebekah[at]byob[dot]net for more information.
Marketing ROI | Marketing ROI or DIE!
http://www.marketingroiordie.com/tag/marketing-roi
Marketing ROI or DIE! Posts Tagged ‘Marketing ROI’. 10 Tips to Build an Influencer Marketing Campaign. August 22nd, 2011. I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. What GM Teaches Us About Social Media ROI. July 24th, 2011. General Motors recently announced. Among other soft ROI indicators. Is there something that GM knows that we don’t? How Having Fun Can Increase Your Marketing ROI.
Twitter Marketing | Marketing ROI or DIE!
http://www.marketingroiordie.com/category/online-marketing/twitter-marketing-online-marketing
Marketing ROI or DIE! Archive for the ‘Twitter Marketing’ Category. 10 Tips to Build an Influencer Marketing Campaign. August 22nd, 2011. I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. The Rise of Engagement Marketing. November 29th, 2009. If You Don’t Twitter Does That Make You a Twit? August 26th, 2009. The company I work with, C.A. Walker Research Solutions. What this Blog is About.
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Celebrity Endorsements | MarketingSmith
http://marketing-smith.com/category/celebrity-endorsements
Stop Throwing Spaghetti at the Wall: Strategies for Approaching Brands With Sponsorship Opportunities – PART 2. June 20, 2011. This is Part Two of a two-part post. Take a Multipronged Approach to Selling. Generic Presentations Are a Turnoff. S this sponsorship a good match for my target audience? How could we activate it at retail? Did you look at the website, and if so, how could it be integrated into the website activity? Don’t Ask What Our Plans Are or Who Our Target Audience Is. A Professional-lookin...
2011 January | MarketingSmith
http://marketing-smith.com/2011/01
They No Longer Work Here. January 21, 2011. On a recent post on Promomagazine.com. Where agencies provided solutions to client problems, they asked how companies can restructure themselves to best support integrated marketing initiatives. While the answer given was dead on, the bigger question facing both agencies and their clients is,. How do you best manage integrated marketing and promotions even as companies continue to downsize or eliminate marketing services departments altogether? Consumer promoti...
Agency Client Conflict | MarketingSmith
http://marketing-smith.com/category/agency-client-conflict
Perception is Reality In the Agency-Client Relationship Game. February 13, 2012. I came across this poster in one of my LinkedIn groups and it made me wonder if these perceptions are accurate it may explain the generally dysfunctional relationships clients and agencies have with one another. It may also explain why it appears so difficult to get things done in an agency. You didn’t know your agency thinks that way about you? So, the solution is simple communicate well, treat your agencies with respect an...
2012 January | MarketingSmith
http://marketing-smith.com/2012/01
A New Job Path Away From Marketing Services. January 23, 2012. What happens to all those professionals who lose their jobs as marketing services teams disappear? So then, fellow lost marketing services professionals, what comes next? Go into Brand Management. Move to Trade/Shopper Marketing. Go Work for an Agency. This is probably the hardest one of all and that one that I have been drawn to most often. Can you parlay your experience into another type of job or industry? Tagged as: Consumer promotion.
2011 February | MarketingSmith
http://marketing-smith.com/2011/02
Integrated Marketing and a Brand Relaunch Done Right. February 28, 2011. When I get the chance I like to highlight great examples in the area of integrated marketing. One I recently have come across is a new brand relaunch campaign for Keds footwear. In an attempt to revitalize their brand and make them hip to the 18-24 year old demographic they have pulled all the pieces together, integrated multiple relevant touch points and did it methodically over multiple years to grow interest. Keds has created a m...
2011 June | MarketingSmith
http://marketing-smith.com/2011/06
When Sales and Marketing Collide. By Scott Joyce (with intro by Susan Zweibaum). June 29, 2011. Everyone sells, and every salesperson is in marketing. When you are on an interview, you are selling yourself. When you act in a film or a play, you are selling your performance. When you are in management, you constantly have to sell your ideas and concepts to others. 1) The Old “Do More With Less” Marketing Method. 2) When Budget Cuts Strike. 3) Creativity Run Amuck. Scott Joyce is a senior manager in a corp...
2012 February | MarketingSmith
http://marketing-smith.com/2012/02
Perception is Reality In the Agency-Client Relationship Game. February 13, 2012. I came across this poster in one of my LinkedIn groups and it made me wonder if these perceptions are accurate it may explain the generally dysfunctional relationships clients and agencies have with one another. It may also explain why it appears so difficult to get things done in an agency. You didn’t know your agency thinks that way about you? So, the solution is simple communicate well, treat your agencies with respect an...
Brand Building | MarketingSmith
http://marketing-smith.com/category/brand-building
Strong Partnerships Can Drive Sales. January 11, 2012. Yesterday, while reading my New York Times I came across an offer that just blew my socks off and made me wonder if it wasn’t almost too extreme. However, upon further thought I realized that this promotion was perfect for a few reasons that I will get to shortly. So, what is this amazing offer? How about a free Nook? Let’s take a closer look at the offer and why it makes sense from both the Barnes and Noble and the New York Times standpoints. Only t...
2011 May | MarketingSmith
http://marketing-smith.com/2011/05
8220;Would You Like to Try One? May 12, 2011. Keys to Developing a Successful Sampling Campaign. Sampling also should be approached as an integrated effort and not just a standalone tactic. It works best when supported by a larger marketing communications plan. 1) Make sure sampling is the right vehicle for your product:. 4) Include as part of an integrated plan:. 5) Look for Value-Added Programs:. 6) Provide a sales incentive to trial:. 7) Research and Measurement:. 8) Evaluate and Adjust:. May 6, 2011.
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Marketing ROI Blueprint | Presented to You By The ROI Guy
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Marketing ROI – Marketing Return On Investment
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Marketing ROI or DIE!
Marketing ROI or DIE! I’ve Moved to DigitalHive.buzz. October 23rd, 2014. While I would like to be able to keep this blog going with analysis and commentary on Marketing ROI. I have switched focus and am now studying all things related to Digital Marketing. On my new blog, DigitalHive.buzz. Please join me there instead, thank you! 10 Tips to Build an Influencer Marketing Campaign. August 22nd, 2011. What GM Teaches Us About Social Media ROI. July 24th, 2011. General Motors recently announced. Too often w...
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